Why Most Web Sites Don’t Work: The Secrets to Direct Response Marketing
By MJ Durkin
“Most small business owners don’t make money off their web sites! This is just a fact. They don’t generate many qualified leads either. Generally, this is because they think that taking up real estate in the cyber-marketplace will automatically bring business to them because they are “embracing the new technology.” They think that because their prospects can find them on the Internet instead of the newspaper that they are doing the progressive thing.
Let’s use a new concept in web design: How to actually generate a lead that can turn into money!
Web Site Problem # 1 – No Offer: If your web site doesn’t ask for the business, for something, then you should fire it. Consider the following: