Marketing Resolutions vs. Personal Resolutions
We hope everyone has enjoyed their holiday season thus far! With New Year’s Eve quickly approaching, what are your plans for the upcoming year? Want to lose weight? Want to learn something new and exciting, or maybe go out on a limb and quit smoking? Or maybe you want to create a new approach for marketing for your company? Keith Levy of Anheuser-Busch has a great approach for a marketing resolution. This year, he and his company are committed to “find the next Facebook or Twitter phenomenon … making sure we’re in the places our consumers are increasingly headed and being there in an authentic way.” Use some discipline to get through the next few months– most people say they are going to do something, and forget all about their resolution by the end of January.
If you really want to create a goal and stick with it, start by using a few of these tips.
1. Action speaks louder than words:
If you say you are going to do something, do it! Make some progress on your goal within the first week. I remember reading an article once that said if you have enough motivation to get through the first three days of something, after that it becomes a real goal that is achievable and maintainable.
2. Make a list.
So you want to lose weight, huh? Well what are some things that can help you accomplish that? Go to the gym– or for some of you, sign up for a gym, and then actually GO! Stop eating late night snacks– that means no munching at a minimum of three hours before bed. Eat after you exercise– it’s when you metabolism is at its highest! But keep in mind that your heart rate must be increased for at least thirty minutes for a minimum good workout.
Want to start saving money? Make a list of unnecessary things that you buy each week- they can really add up! Is it necessary to go by that coffee shop every morning before work? Well, maybe, but it’s cheaper to brew your own. Don’t buy impulsively–spend some amount of time justifying every purchase. Making lists to go along with your goal will make your goals more realistic and attainable in the long run.
3.Do your part. Whether you want to start a book club, or find more creative outlets for your kids to take part it– make sure you are doing your part. Watch your carbon footprint–it can help save you money, resources, and most importantly our planet.
Okay, okay, we’ll stop preaching now– good luck with your resolutions and Happy New Year!
P.S. We were curious to see what others in the marketing world had to say about their New Year’s Resolutions– take a look! Our favorite resolution is from Andy England of MillerCoors: “To sell more beer.”
By: Heather Via