4 Marketing Articles Worth Reading

We’re back with the second edition of our End of the Week round-up. This week’s round-up is very Facebook centered, covering everything from the reach of your Facebook posts to a new Page design! Grab a cup of coffee, kick back and enjoy!

Why You Should Never Take A Vacation From Facebook
In an effort to increase their post reach, this company decided to reduce their Facebook activity. Their theory was that by posting less, the posts would reach a larger percentage of their fan base. The results were pretty devastating! Lesson learned: Never take a vacation from Facebook!

Ways to Cross-Promote Your Online and Offline Marketing
The amount of businesses who still don’t have an online presence is baffling.
Similarly, the amount of online businesses who have no offline marketing material is just as baffling. This article explains the importance of building bridges between the online aspects of your business and the offline.  Your business may identify itself as more online or more offline, but when it comes to marketing, cross-promotion is a must!

Guide to Facebook Reach: What Marketers Need to Know
You’ve probably noticed by now the decrease in reach on your Facebook page. If you’re not sure what this means, this article is for you.

Facebook Continues Redesign Rollout with New Look for Pages
Get ready! Even more changes are coming to Facebook. This week, the mega-social network will be rolling out a new design for business pages. The redesign will only change the look of the Page, while the features and sections of a Page will remain the same. Facebook says the point of the redesign is to give Pages a more “streamlined” look.