Background:
A regional HealthSouth rehabilitation center was interested in expanding its market in non-referral inpatient business. Most rehabilitation centers receive the majority of their inpatient business through direct referrals from physicians or hospital staff. Non-referral business represented a profitable segment, but was highly fragmented and difficult to reach.
Problem:
How do you reach post-stroke patients that are not being referred by a physician?
Solution & Results:
Addison Clark Online developed a locally targeted PPC campaign to reach potential patients and their caregivers who needed more information on stroke recovery rehabilitation options. Through careful targeting of keywords, the campaign is delivering the following results:
- 300% increase in scheduled home evaluations
- 15% increase in admissions
- 400% ROI on the campaign investment
Client Testimonial:
“By working with Addison Clark Online, our facility has been able to reach potential patients and caregivers beyond our traditional referral efforts. This program has become a mainstay in our marketing strategy and have led us to recommend this program more broadly across our organization.”