Background: 

Hungerford is a family owned heating and cooling company in Richmond, Va. that has been in business for over 85 years.  Throughout that time, Hungerford has evolved its business offerings to meet the ever changing market needs of its customers.  Hungerford saw a business opportunity to position itself as a provider of a more energy efficient solution:  Geothermal Heat Pumps.

Problem: 

How should Hungerford rebrand its online presence to attract new customers looking for Geothermal options to heat and cool their home?

Solution & Results: 

Addison Clark Online was engaged by Hungerford to develop a new web presence that better reflected the organization and provided a platform for launching the Geothermal product line.  With the redesign, ACO utilized updated technology as well as video to showcase the benefits of Geothermal Heat Pumps.  After the new site was launched, ACO developed a targeted Search Engine Marketing Campaign to guide potential customers to www.hungerfordgeothermal.com. Traffic to the site increased 250% and has delivered a substantial ROI on their online spend.