What is Pay Per Click (PPC) advertising?
PPC advertising provides your business with a direct link to customers searching for your products and services, representing active sales leads. When a customer enters a relevant keyword query, your advertisement is displayed.
PPC advertising is the most measurable and effective method of targeting your customers online:
- Gives you the most bang for your buck-unlike traditional marketing, you only pay for active leads (those who click on your ad and are actively looking to buy). Impressions are free!
- Offers a dynamic bidding process which enables smaller businesses to effectively go head-to-head with their larger competitors
- Allows you to modify your campaign in real time
- Targets specific geographical areas-by city, state, zip code, etc.
- Provides data for a complete sales cycle ROI analysis.
Our approach to PPC
If you’re not tracking your business leads, you need to start—and we can help. At Addison Clark Online, we’re analytic geeks at heart. We want to understand your unique business and give you the best ROI for your advertising budget.
As qualified PPC specialists, we will partner with you to create a customized and affordable PPC campaign to best achieve your business goals:
1Campaign Set-up
- Research your company and industry.
- Build out geographical targeting strategy.
- Develop keywords, high-level cost analysis.
- Create advertisements and testing strategy.
2Campaign Management
- Review campaign performance for each ad & keyword.
- Provide detailed reporting and analysis.
- Modify ads & keyword strategy to optimize ROI.
- Generate invoices and process payments to search engines.
3Campaign Budget Review
- Consult with you on methods used for tracking leads.
Let us manage your online marketing program so you can focus on running your business.