Addison Clark Online - Resources

ACO Dictionary of Online Marketing Terms

At Addison Clark Online, we believe the complexities of online marketing terms can overwhelm clients. Therefore, we offer our own library of definitions; with a little twist.

Acquisition Cost	The cost associated with an acquisition (customer or product sale).
B2B	Business to business transactions; or back to back.
B2C	Business to consumer activities.
Blog	A frequent pontification of thoughts on the internet.
Click	The process of clicking an online advertisement to the advertiser's destination.
Conversion Rate	The percentage of visitors who take a desired action.
CPA - (Cost per Account)	Online advertising model where payment is made only when a sale is completed.

CPC (Cost per Click)	The amount paid for a click.
CPM	Cost per 1,000 impressions.
CTR (Click Through Rate)	The average number of clicks on an advertisement per hundred ad impressions, expressed as a percentage.
Email	The transmission of computer-based messages over telecommunication technology.
Email Marketing	Offering products or services through an email.
Hit	A request of a single file from a server; or any ball placed in the field of play.
Impression	One instance of an advertisement being displayed. You never get over the first one.
Marketing	The act of buying or selling in a market.
Meta-Tags	Imbedded code that describes aspects of a website.
Newspaper classifieds	Ability to pay by the word and reach a limited number of potential customers.
Online Marketing	Activities that sell or attempt to sell products and services over the internet.
Page View	Single request to load a web page.
PPC (Pay per Click)	Online advertising model where payment is made per qualifying click.
PPL (Pay per Lead)	Online advertising model where payment is made per qualifying lead generated (data collected).
PPS (Pay per Sale)	Online advertising model where payment is made per sale or transaction.
SEO (Search Engine Optimization)	The process of improving the volume or quality of traffic to website from search engines via "natural" ("organic" or "algorithmic") search results.
Snail Mail	Letter, stamp, postal service, a week; enough said.
Stickiness	The degree that a visitor stays on a web page; or the amount of pine tar on a bat.
Submission	Logging your website information with search engines; or being thoroughly defeated.
Traffic	The number of visitors or visits to a website; or the cause of most urban road rage.
Unique Visitor	Single instance of a visit to a web page in a fixed period of time (30 days is the default standard).
URL	Uniform Resource Locator; or how you find stuff on the internet.