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hollywood logoHollywood Cemetery is a National Historic Landmark in Richmond, Virginia. It is the final resting place for two American presidents, six Virginia governors, two Supreme Court justices, and thousands of Confederate soldiers. Today, Hollywood Cemetery ranks as the second most-visited cemetery in the nation, right behind Arlington National Cemetery. Hollywood hired Addison Clark to act as their agency for all marketing needs, including web, social media, design, and print placement.

Challenge:

Although Hollywood Cemetery is a well-known historic site, many are unaware that it is still – to this day – a working cemetery with many interment options available. Hollywood needed to change the perception many had of the cemetery, without neglecting its rich history and historic past. They also needed a modern way of engaging the public in the historical aspects of the cemetery, such as events and tours.

Solution:

Working as their full-service marketing agency, Addison Clark created a consistent brand for Hollywood Cemetery across a wide variety of print and online mediums. Our creative team handles print marketing and advertising placement for the cemetery, in order to better inform the public on what Hollywood has to offer. We also work in conjunction with an outside firm to create interactive portions of Hollywood’s newly-designed website, including a virtual tour and genealogy search.

Results:

As a result of their advertising and web presence, the perception of Hollywood has changed as the public becomes more aware of their offerings. Social media engagement has sky-rocketed and continues to grow as Hollywood engages both young and old.

Measurably Different