Social networking is one of the fastest growing marketing and communication channels. In fact, the use of “New Media” – as it’s often called, is growing at a rate never before seen with any previous product or communications platform. The web is becoming a more social environment, and platforms like Facebook, Twitter, YouTube, and dozens of others are changing the way we communicate with each other. Or, more accurately, the web is enabling a fundamental shift in the way we interact with others, as well as the way we shop for products and services.
What does this mean for your company? Glad you asked… Social media marketing is about expanding your online presence beyond your website, deepening your relationship with current and future customers, and leveraging your existing relationships as your best marketers! Social media is today’s version of word of mouth marketing; and with over 400 million active Facebook users – that’s a LOT of mouths! Studies show that 76% of people trust peer recommendations, while only 14% trust advertisements.
Your social media presence should complement and align with your website; and all other aspects of your brand. Addison Clark has worked with many companies to develop, manage and optimize their social media platforms. This includes the development, approval, and implementation of policies, procedures, and best practices to ensure social media usage aligns with existing organizational communications standards. From custom design and integration of Facebook pages to developing strategies for how to interact with your target market in new and compelling ways, Addison Clark can help your company leverage social media to its fullest potential.
Addison Clark also offers Social Media Tutoring sessions. In our sessions, we will go over:
- Developing your comfort level
- Understanding your audience and effectively interacting with them
- Finding content sources
- Assessing your results to find more efficient strategies
Whether you're new to social media or would just like to become more comfortable using it, Addison Clark would love to help you succeed!