The right words make all the difference.
The words you use on your website, marketing materials, and public relation pieces all work together to create the voice of your brand. This voice is what communicates your brand’s mission, supports your business goals, and moves consumers to action.
That is a lot of responsibility to place on a string of words. And it’s why finding the right words is so important.
It is no secret that consumers have incredibly short attention spans. Studies have proven that the attention span of the today’s average consumer is shorter than that of a goldfish! That means that all the copy in the world won’t convert visitors into customers if it doesn’t first grab and hold their attention.
Regardless of a brand’s industry, effective copywriting should always:
- Capture your audience’s attention
- Position you as an industry leader
- Differentiate you from the competition
- Target your audience’s emotions or needs
- Motivate readers to action
Why choose Addison Clark for copywriting and public relations help?
Using content to form connections is what we do. We help clients every day discover their brand story and write an effective marketing message around it. Whether it’s an attention-grabbing headline, an informative press release, or SEO-friendly web copy, our copywriters will get to know the details of your brand in order to write targeted copy that delivers results.