These days, everywhere you go, there are ads. From social media and print to television and streaming, it can feel overwhelming. Trust us, you are not alone. In fact, in a recent SurveyMonkey study, over 70% of people said there are too many ads these days. While opinions on how many ads are too many vary, a University of Nebraska Omaha study revealed that the average consumer consciously sees about 100 ads a day. Whether you think that’s too much or not, nobody is doing something with all 100 ads they see in a day. At this point, you may be wondering, “Why would a blog from a marketing agency say there are too many ads?” The truth is, advertising is essential to growing your business, and it’s about curating a message that cuts through the noise of a crowded market.
The Growth of Personalized Targeting
Marketers have all kinds of tools these days to target ads based on demographics like gender, age, location, and more. You can even get as specific as interests and hobbies. The internet has grown over the last 30 years, and with it, advertising has only gotten more and more specific in these categories. From social media to internet searches, it may feel like you can’t escape that pair of shoes you searched for a week ago. That’s no coincidence. That’s a type of advertising called retargeting, where your visit to a website was recorded, and now you are delivered ads about your specific search. The question is, when every ad is personalized, does that minimize the effectiveness of each “personal” ad?
Cutting Through the Noise
Your ad might be one of those 100 “personalized” ads people see in a day, but is it just part of the 99 that get forgotten about a couple of seconds after they are viewed? Cutting through the noise of a crowded marketplace is essential in today’s advertising world. The key is listening. Your customers will tell you what they want; it’s about taking the time to understand their needs, where they are searching, and tailoring a message that combines your business's unique value proposition with how your customers are thinking/acting in the moment. Customers quickly move from topic to topic and discussion to discussion in today’s interconnected digital world, and staying on top of what conversations are happening, and where, is how to stand out.
Need help making your business stand out? Reach out to Addison Clark today.