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Blog | Richmond Marketing Agency

marketing in crisis

"When times are good, you should advertise. When times are bad, you MUST advertise."

When the economy slows and business is uncertain, one of the first things companies often cut is their marketing budget. We get it. Amidst the current coronavirus pandemic and economic crisis, small businesses everywhere are taking a hit. However, for businesses that have the resources, marketing is more important now than ever for maintaining the health and longevity of your business. By intentionally creating and sticking to a marketing strategy throughout the current economic downturn, companies can create opportunity where competitors are not and recover quickly after the economy has recovered, positioning themselves for growth for years to come.

communication

COVID-19 has rapidly pushed businesses into a more virtual world. As we all continue to adapt to our new normal, it’s important to keep the lines of communication open with your team. At Addison Clark, we pride ourselves on our collaborative work environment and have found ways to continue this collaboration even while working remotely.

While a simple phone call will suffice in many cases, we've put together a few more options that your team can utilize while social distancing.

social media and covid19

The current health crisis has led to the temporary shuttering of numerous businesses and a general halting to everyday activities as restrictions and quarantine become the daily norm. While we're all practicing social distancing and many are working virtually, online platforms, such as social media and email, remain as important as they've always been, if not more. 

In these uncertain times, many are logging more screen time than usual, particularly on social media and in their inboxes. While you may not be meeting face-to-face with clients right now, the best practices for connecting with customers, building brand loyalty and being a relatable brand still apply.

youtube

YouTube is a social media platform that is designed for viewing video content. It essentially acts as a search engine, like Google, for videos and is the third most visited website worldwide! With the explosion of online video, YouTube provides a way for you to offer timely video content to your audience, as well as reach new potential customers. While you've most likely used YouTube in your everyday life, there are ways you can turn the platform into an asset for your business as well. Every business can benefit differently from having a YouTube channel and keeping it up-to-date, but here are a few of the main benefits:

social media sizing

When using social media, it’s important to make sure you are sizing your images specific to the platform, whether that is Facebook, LinkedIn, Instagram, or Twitter. These platforms utilize images the most and strongly favor them over other types of content. Ensuring that your images are the correct dimensions for each specific platform can be a challenge. Image requirements can depend on the type of device it will be used on andwhere it will be shared which creates a lot of variation in sizes. Beyond dimensions, it’s also best to use file types such as jpeg or png when uploading images. To help navigate you through this confusion, we’ve created a super simple guide to find all of the social sizing in one place!

reduce spam

In this digitally volatile day and age, spam is part of our everyday lives. From the relentless calls to constant emails, everyone gets spammed. But if you are a business who has forms on their site and are getting spammed, there are things you can do to reduce it.

What exactly is form spam?
Form spam is the entering and submitting of website forms with fake information. Things like unwanted offers, phishing, etc. can come through your forms and be considered spam. This can be done through bots or manual spammers.

analytics

Now more than ever, data is everywhere. According to Forbes, there has been more data generated in the last two years than in any time in human history. An estimated 1.7 megabytes of new information is generated every second for every human being on the planet. Sadly, less than 0.5% of that data is ever analyzed and used. 

Throughout each stage of a marketing campaign, marketers are able to capture valuable data that can be analyzed and transformed into useful insights and strategies. Marketing has moved a long way from the days of mass-targeted advertising. In 2020, there is no excuse for not knowing what your customers want or whether your marketing efforts are effectively driving results. The degree to which you can successfully analyze and implement data can make or break your marketing strategy. Here are six things you can and should do to make your data work for you:

take 5 with mary 2

We asked Mary, one of our account managers some questions about marketing trends and challenges. Here's what she had to say....

1. What's the best piece of marketing advice you've ever heard?
Focus on the problems you solve! Consumers want to know how your product or service helps them and why they would benefit from investing in that. 

2. What do you consisder to be the biggest challenge for today's businesses?
Turning website visitors into buyers. In order to encourage visitors to stay on their website, minimize abandonment, and complete their conversion, businesses have to optimize their websites for the best experience. This means eliminating clutter, making the message clear, and keeping the navigation simple and frustration-free.

data privacy

 

When it comes to protecting your personal information, what safety measures are you taking? Are you using strong passwords? Keeping your phones locked and secured? Keep suspicious emails in your junk folder? If you are, that's a great start! Here are five additional things you can do to ensure that you and your personal data are protected.

email optimization

So you've added email marketing as a part of your marketing strategy. Maybe you've been doing it for some time. While having an email strategy is a great first step, it's important to keep optimizing so that your campaigns really resonate with your target audience. Here are 5 things you should keep in mind when developing your next email marketing campaign. 

1. Choose an email service. Managing an email strategy can be a lot of work. Email services like Constant Contact, MailChimp, and a number of other providers make it much easier. They give you the ability to design, schedule, and track emails that you are sending out. 

2. Rethink your subject lines. As soon as your email lands in someone's inbox, it needs to grab their attention. The subject line is the perfect place to do just that. When writing your subject line, make sure it's relevant to your audience and to the email, and use actionable language. 

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