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Blog | Richmond Marketing Agency

jessica

1. What do you do at Addison Clark?
I'm a graphic designer so I make everything clear and visually digestible, while at the same time making it look good and fit brand standards. 

2. What's your favorite thing about your job?
I love the variety of projects that come through the office. I'm always busy and I'm always doing something different. 

3. What is your favorite social media platform and why?
I enjoy Instagram the most because it's quick and I'm more of a visual person. I enjoy sharing photos and videos. I also follow other creatives and use it as a means to get inspired.

4. What is your biggest pet peeve?
There aren't many things that bother me but my pet peeves tend to be driving-related. One example is improper signaling. It's Driving 101 and it only takes seconds, but people choose not to do it.

5. What do you enjoy doing in your spare time?
I love going to plant shops, spending time with friends, and watching comedy specials. 

6. If you could choose ONE superpower, what would it be and why?
Super speed. Traveling home for the holidays would be A LOT quicker.

video marketing

The future is video-centric, and the future has arrived. It’s no secret that marketing strategies have moved toward fast, easy, and entertaining ways to optimize user-experience. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is an important part of their strategy. Some of you may be wondering if this promotional tool is worth all the hype. Here are 8 reasons why we say YES, it’s worth it!

paid social

Most social media platforms have some sort of paid advertising option these days. Facebook dominates the paid social landscape with over $28 billion in advertising dollars spent on the platform in 2018. There have been rumblings that the ad-spend growth is slowing on these platforms, but even with Facebook's recent scandals and in-the-news events, they still dwarf the ad spend for entire industries (like newspapers and magazines). 

google ads

If you've been on the Google Ads platform this month, you may have noticed there is a metric missing. Google Ads has done away with reporting the average position metric as of September 30, 2019. This was a popular metric for determining where your paid ads were positioned in search results. 

So, what now?

While the average position was a tangible metric, Google has introduced two new metrics in its place: search top impression rate and impression absolute top rate. While they are not apples to apples, these two metrics can help fill the void of average position.

algorithm changes

Algorithms get a bad rep in the world of search engine optimization. The negative connotation comes from the thousands of changes that Google makes every year, some officially announced and others not. In reality, algorithms are set to make sure that websites are providing a user-friendly experience and relevant content since Google wants to provide the best results for every search a user enters.

Algorithm changes can affect the following things:

  • Search ranking and visibility
  • Organic search traffic
  • Conversions
  • Return on investment
  • Revenue

online advertising

Digital advertising is so important these days since the majority of consumers can be found online. In fact, according to Google, 97% of consumers search for local businesses online. Recent reports are continuing to underscore the importance of online advertising now that it has surpassed traditional advertising methods in terms of spend. This gap only seems to be widening year after year. 

 

content-marketing

In today’s world of technology, we have smart phones, smart televisions, smart computers, smart cars… you get the idea! With these various devices surrounding us every day comes endless access to all the information we could ever want or need to know. This is where your business can really take the opportunity to captivate their audience on a personal level and capitalize!

 

seo vs sem

In the marketing world, the terms SEO and SEM are thrown around a lot. And sometimes, they are used interchangeably. But the truth is they are different. SEO stands for search engine optimization and SEM stands for search engine marketing.

SEO is all about driving visitors to your website organically through a search engine (Google, Bing, etc.). The goal is to get your website to appear higher in search results. In this case, higher actually means a smaller number. If you rank the highest on Google your rank is 1. Generally, there are 10 results per page of Google, so showing up 11 would put your website on the second page and therefore greatly reducing visibility.

instagram stories

 

Instagram stories are becoming more and more popular by every type of business. It is a more personal way to engage with your followers. Below, we will explain 5 different types of Instagram stories that work with any type or size of business. These stories highlight key, personal components of your business and allow your customers and followers to engage with your brand.

 

2020 strategy

The new year is right around the corner. Have you started planning your 2020 marketing strategy? It's not too early to start! Here are some areas to consider when developing your plan for the new year. 

Website
When thinking of your marketing strategy, start with your website. After all, that's where your target audience is most likely to land. A few things to consider;

  • Is your website mobile responsive?
  • Have you updated your content recently?
  • Is your website user-friendly and easy to navigate?

If you answered no to any of the questions above, it's probably time to revamp your website! 

measurably different®