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copywriting

Making sure the content on your business's website accurately reflects your brand and speaks to your target audience is often easier said than done; however, it is one of the most important things you can do on your website. 

A professional copywriter can capture your audience's attention quickly with content that's structured in a clear and persuasive flow, while accurately echoing the voice of your brand. If you've ever felt overwhelmed by the pressure of writing content for your business, then you know how invaluable a professional copywriter can be! That said, no matter the skill of the copywriter, there are a few things you can do to help in the content creation process. 

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The days may be hot and half your office may be on vacation, but that doesn't mean your marketing should cool off in the summer. While there is typically a bit of lag in sales during the summer season, that doesn't mean you want your customers to forget about you. 

Here are a few things you can do to stay top of mind with customers in the summer months:

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What do you do at Addison Clark?
I am an account manager at Addison Clark which means I help curate the best client experience possible while delivering killer marketing strategies. 

What's your favorite thing about your job? 
CREATIVITY. Can't live without it. There is something about being in an openly creative space that makes you feel alive!

What is your biggest pet peeve?
When people are disengaged in a social setting because they are staring at their phone. Don't be that person. 

What do you enjoy doing in your spare time?
I am a Richmond girl through and through. You can catch me at any rooftop spot (HofGarden is my go-to), stuffing my face at Pizza Beer Richmond, enjoying local concerts, and certainly happy hours on Main Street, always with the best friends!

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Posting on your social media platforms is a great way to spread the word about your company, what you offer, any specials you may be running, etc. But why is it important to create content and post often? Great question.

Social media content helps your business curate an online audience who may engage by liking, sharing, or even commenting on your post. In order to create quality content, you need to have a purpose or a message you are trying to get across. Start by brainstorming and creating a content calendar — this way you'll be able to plan out some posts in advance and see exactly what type of content you will be sharing. If you're stumped on what type of content to post on social media, find things that relate to your brand and mission. Stay on top of current events, holidays, and make sure your content is geared towards supporting your message.

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Pay-per-click advertising, also known as PPC, is popular among small businesses who want to increase their brand awareness and sales. There are many advantages, as well as some disadvantages when it comes to PPC. The most important thing is to make sure you have the time and resources to dedicate to a PPC strategy in order for it to be effective. 

seo vs ppc

The decision to invest in a search engine optimization (SEO) strategy or pay-per-click (PPC) marketing — or both simultaneously — depends on the state of your business and specific marketing goals. There is no one-size-fits-all answer to this question. However, there are a few universal truths about SEO and PPC that can inform your decision.

PPC produces faster results while SEO is a long-term strategy.

With PPC marketing, your business can be visible on Page 1 of Google within days. It is a fast way to gain visibility above-the-fold since paid search results are shown above organic results on search engines like Google. On the other hand, gaining optimal rankings in organic search can take some time. In fact, a new website can expect 6-12 months to achieve decent rankings in organic search results. Search engine optimization is certainly not an overnight process. So, why even bother?

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What do you do at Addison Clark?
I'm an account manager, so I work closely with clients to ensure their marketing programs are delivering the desired business results. I oversee all aspects of my client's marketing programs and ensure that projects are delivered on time and within scope. 

What's your favorite thing about your job?
I really like the people and the fun, engaging environment here. 

What is your favorite social media platform and why?
Being a photographer, I naturally gravitate towards Instagram. I love looking at how other people capture their world and being able to share mine too!

What is your biggest pet peeve?
Bad. Drivers. Use your dang turn signal!

What do you enjoy doing in your spare time?
I enjoy spending time with my friends and the best dog ever, Dusty! I also enjoy trips to Charlottesville for hiking, off-roading, and visiting wineries and breweries. 

linkedin vocab

A company LinkedIn page is a great way to increase credibility and share updates with other companies, your target audience, and job seekers. When adding LinkedIn to your social media footprint, it's helpful to know the different terminology that is often used on the platform. Let's dive into a few different terms you may find as you navigate your company's LinkedIn page. 

next level

Advancing your business can be more difficult than it looks. Throughout the years, we’ve worked with numerous businesses that — from the outside — seemed to be doing great. They had the day-to-day business activities down to a science, but something was missing. Their businesses’ growth was stalled, revenue wasn’t increasing, and they couldn’t figure out how to get to the next level. In almost every case, the problem wasn’t from a lack of ambition or capability. The problem lay in disjointed efforts, ignored data, and uninformed stabs in the dark.

To grow your small business, there are a few things that are essential in today’s business world. Holding the status quo will only get you so far. Here are a few areas you can address to elevate your business to the next level.

spring cleaning

As the weather changes and flowers start to bloom, have you considered looking at your marketing strategy? While a strong brand strategy and consistency are important, shaking things up a bit can also be a good thing.

Here are few things to consider when it comes to "spring cleaning" your strategy:

measurably different®