.

tammy duggan herd 771736 unsplash 1

Establishing a brand is an important step for any marketing strategy. After all, your brand not only includes your visual identity but many other aspects, like company values, personality, and much more. It should build awareness and develop loyalty with your customers. As you create assets to market your business, it's important to keep your brand top of mind to promote consistency.

rawpixel 778690 unsplash 1

A recent report found that customers are more loyal to companies that are transparent on social media. In fact, customers reportedly expect a higher level of transparency from businesses than they do from other people on social media, including politicians, friends, and even themselves. So what exactly is transparency?

According to those who participated in the survey, 59% said transparency means being open, 53% said it means being clear, and 49% claimed it meant being honest. These three qualities mean so much to customers that 89% stated they'd be willing to stick with a company even after a bad experience if the company was open, clear, and honest about the incident. 

carlos muza 84523 unsplash 1

So you have a killer website that is live and ready to show off to the world. Now what? Ideally, you've got a marketing plan in place to start driving traffic to the website. That's when the real work begins. 

Let's say, as an example: You've launched your site, and you have a social media campaign, a PPC campaign, and some digital ads in place to get clicks over to the website. How are you going to know if these marketing techniques are working? The answer lies in the numbers found in your analytics program.

rawpixel 659488 unsplash 1

Summer has whizzed by and the holidays are right around the corner. It may be hard to believe, but it's time to plan for Q4. Here are a few marketing options to consider budgeting for:

jansen 300x400

What do you do at Addison Clark?
I'm a web developer which means I do a lot of behind the scenes work.

What's your favorite thing about your job?
The rush I get when I fix something on a website.

What is your favorite social media platform and why?
Facebook, because it has a little mix of everything. I love watching videos, checking out the marketplace and reading the comment threads on controversial posts. 

What is your biggest pet peeve?
It's a tie between when people drive slow in the left lane and when people announce their new Instagram post on their story. 

What do you enjoy doing in your spare time?
I love hiking, swimming with my dog, and trying new things.

If you could choose ONE superpower, what would it be and why?
Teleportation would be the answer to all of my problems. 

igor miske 177262 unsplash 1

Got a minute? Check out our update on what’s happening in the industry.

Pinterest

Pinterest now lets you organize your boards into sections. For example, if you have a home board, you can now divide it down into dining room, kitchen, etc.

manuel cosentino 670480 unsplash 1

Marketing collateral is a necessary but often overlooked component of the overall marketing strategy for many businesses. If you’ve had the same old tri-fold brochure or sales sheet forever, it’s probably time to up your game! Consider adding a piece of marketing collateral – whether it be a rack card, postcard, letter, whatever you can imagine – that takes your company’s branding to the next level.

Here are some ways to do just that!

Instagram TV Cropped

Have you noticed the new icon on the top of your Instagram feed? That would be the Instagram TV icon, better known as IGTV. Instagram is channeling its inner YouTube and introduced this new video feature to allow users to share longer, vertical videos. There are two ways you can access this feature, of course through the Instagram app, but also through the IGTV app - if you want to use it separate from Instagram. When accessing IGTV, you will have a few tabs that will allow you to view different videos:

  • For You – these are videos Instagram believed you will like based on who you follow
  • Following – these are videos people you follow have shared
  • Popular – these are trending videos

brad neathery 248309 unsplash 1

Starting a business is an exciting time. You get to pick out a name, build a website, maybe pick out a storefront. And, don’t forget about your logo! It may seem like a minor detail in the grand scheme of things and, yet, it can sometimes be the most overwhelming part of creating a new business.

There are many factors that go into creating a logo for your brand, with many variables to consider. Here a few to think about:

fabian blank 78637 unsplash 1

Simply creating an awesome e-commerce website isn't a guarantee of sales. Despite web development best practices, you still need a marketing plan in place in order to drive traffic and sales to your online shop. If you're looking for ways to get more customers to your store, try these marketing tactics:

 

measurably different®