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Marketing Minute 9 22 2017

Got a minute? Check out our quick update on what's new in the industry!

Instagram
Instagram users may have noticed a new feature to their story capability recently. As a user, you used to be restricted to only add content from the past 24 hours – not anymore! The new enhancement allows users to post content from the last week.

Our Take:

  • While there have been ways to work the system, this does allow the user more control over the content they post to their stories.
  • This new feature makes it faster to find photos from the past week to share via stories.

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What do you do at Addison Clark?
I'm the Creative Director...making it all look good!

What's your favorite thing about your job?
I enjoy brainstorming ideas in a huddle around my desk. It's awesome to be able to put ideas into a design in real time.

What is your favorite social media platform and why?
Facebook, because I have found so many friends from "back in the day". Oh, and the puppy and baby pictures.

What is your biggest pet peeve?
Broken branding. Consistency is key!

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Got a minute? Check out our quick update on what's new in the industry!

Facebook
Mobile Facebook users can now choose to take a break from anyone in their friend group. This was originally a feature that users could utilize when they switched their relationship status from "in a relationship" to "single", but now feel free to take a break from any fellow Facebook friends. You can find this update by clicking your current "friend" status on the mobile Facebook page of any of your friends.

Our Take:

  • While this is a small update, we believe Facebook will continue to make these enhancements to both the mobile and desktop sites to give users more control over their news feeds.
  • So far we haven't seen this feature available on the desktop version of Facebook yet. 

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What do you do at Addison Clark?
I am an Account Manager at Addison Clark, which means I manage and track marketing efforts for a variety of clients.

What’s your favorite thing about your job?
I really enjoy talking and getting to know new people! Once I break out of my shell, I can’t stop talking!

What is your favorite social media platform and why?
Instagram is my absolute favorite because I love seeing how others captured their memories and love sharing mine.

What is your biggest pet peeve?
My biggest pet peeve would have to be someone chewing with their mouth open.

What do you enjoy doing in your spare time?
I enjoy spending as much time with family, friends and my dog as possible. Rumor has it that my family throws the most cookouts in the history of forever – so I am always planning for the next family get together!

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Got a minute? Check out our quick update on what is happening in the industry!

Facebook
Over the last few weeks, Facebook has been rolling out some design updates, namely the shape of Page profile pictures. Instead of the traditional square frame, profile pictures have changed to a circular shape, similar to Instagram profile pictures. Facebook says they have been testing this minor tweak for several weeks and saw encouraging results and feedback. The shape change only applies to the profile picture when it appears in the News Feed and on your Page timeline. The larger profile picture on a Page's cover area will remain square.

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At Addison Clark, we work with clients in a wide-range of industries: healthcare, manufacturing, real estate, HVAC, finance…the list goes on. While these companies have very little in common, they all have the capacity of connecting with their customers through value-driven content.

Content marketing is about connecting with customers in a way that inspires, informs, educates, or entertains. This often looks very different depending on the company. Not every business will have a glittery, viral product, but every business has the capacity of connecting with their audience through quality content.

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Got a minute? Check out our quick update on what is happening in the industry.

LinkedIn
If we sound like a broken record, it’s because LinkedIn continues to make changes every week. This week, they've added background and profile image edits to the list. LinkedIn now offers crop, filter, and adjustment options to individual users.

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Got a minute? Check out our quick update on what is happening in the industry!

LinkedIn
LinkedIn is still making changes. This week it was to the platform's navigation. Some users may already have access to the new navigation, while others will see it rolled out over the next few weeks. The biggest change is that the Learning button has been pulled out of the Work menu drop-down and given first-page status on the main navigation menu. The Home button is now to left of the search bar. 

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We know you hear it all the time, but it's the truth: Video marketing should be a part of your business strategy. Here are some quick stats for you:

  • More than 500 million hours of videos are watched on YouTube every day.
  • 55% of people consume videos thoroughly — the highest amount for all types of content.
  • 4x as many consumers would rather watch a video about a product than reading about it.
  • And perhaps most importantly — companies who use videos in their marketing grow revenue 49% faster year-over-year than those who don't.

Ultimately, video has been shown to increase ROI, which is the biggest reason that your business needs video marketing. We've come up with a helpful list of types of videos to get you started!

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Got a minute? Check out our quick update on what is happening in the industry!

YouTube
YouTube has begun rolling out some changes to their navigation. The changes to this Google-owned product are consistent with other recent updates to Google products like Google My Business and Google+. The fonts, buttons, and other features on YouTube now align better with all the other Google-owned products.

Our take:

  • The navigation feels more streamlined and presents a good user experience.
  • One note of caution: The analytics section is a little buried in the new layout and took us a minute to find.
  • Overall, the look is consistent with other Google platforms, so anyone familiar with other Google products will feel comfortable with this new look.

Measurably Different