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In the marketing world, the terms SEO and SEM are thrown around a lot. And sometimes, they are used interchangeably. But the truth is they are different. SEO stands for search engine optimization and SEM stands for search engine marketing.

SEO is all about driving visitors to your website organically through a search engine (Google, Bing, etc.). The goal is to get your website to appear higher in search results. In this case, higher actually means a smaller number. If you rank the highest on Google your rank is 1. Generally, there are 10 results per page of Google, so showing up 11 would put your website on the second page and therefore greatly reducing visibility.

instagram


Instagram stories are becoming more and more popular by every type of business. It is a more personal way to engage with your followers. Below, we will explain 5 different types of Instagram stories that work with any type or size of business. These stories highlight key, personal components of your business and allow your customers and followers to engage with your brand.

 

2020 strategy

The new year is right around the corner. Have you started planning your 2020 marketing strategy? It's not too early to start! Here are some areas to consider when developing your plan for the new year. 

Website
When thinking of your marketing strategy, start with your website. After all, that's where your target audience is most likely to land. A few things to consider;

  • Is your website mobile responsive?
  • Have you updated your content recently?
  • Is your website user-friendly and easy to navigate?

If you answered no to any of the questions above, it's probably time to revamp your website! 

facebook success

Facebook has been around now for 15 years. Throughout those years, it has managed to retain its ranking as one of the most popular social media platforms and continues to boast the most daily visitors of any other social media platform. Studies have shown that Facebook is accessed on average 8 times a day. This is more than Instagram (6), Twitter (5), and Facebook Messenger (3). On top of that, most Facebook users are incredibly loyal — averaging 35 minutes per day on the platform.

One of the biggest reasons why Facebook has been so popular among brands is due to its enormous audience (over two billion active users!). If your business is wanting to advertise to a certain audience, it’s safe to say that audience is present on Facebook.

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Creating a strong brand is one of the most important things you can do for your company — whether that be getting a bold, recognizable logo designed, pumping out extra social media posts, or having an amazing website designed. Brand awareness is one of the key components to having a successful business. Here are a few ways a marketing agency can work with you to improve brand awareness. 

photography

When it comes to improving your online presence, there are a lot of things to fit into the budget. In the moment, professional photography may seem like one of the first things to cut in order to save money. After all, you could take photos yourself or use stock photos instead. 

Not so fast. 

The truth is professional photography can be a great asset for effectively marketing your business. No matter what industry you are in or what products or services you are selling, professional photography is an expense that is worth it! 

Here's why you should consider it:

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Social media can be one of the most useful tools when it comes to marketing. Billions of users around the world come together on a variety of platforms to share thoughts, memories, news, products, and more! Facebook, Instagram, Twitter, and LinkedIn are all places to share information with the audience you are trying to reach. If you are an individual or business looking for more engagement on these platforms, the information below may come in handy for you.

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This is probably one of the hardest blog posts I have ever written. Well, mentally preparing to write it was the challenge - actually putting the words down was pretty easy, because I’ve learned a LOT from being an Account Manager at Addison Clark. In case you haven’t heard yet – today is my last day at AC. I’m not just leaving for any old reason; I’ve discovered a new dream to become a nurse. I start school in August, and since it’s a full-time program, I had to make a tough decision. It’s weird leaving a job and people that you love for something new and unknown, especially when you’re a creature of habit and pretty set in your normal patterns and routines. But I have to say, I’m excited for this new journey!

Before I leave, I wanted to share some of the things that I have learned about being an Account Manager over the past seven years in this position. Hopefully, I can pass on some knowledge to a future Account Manager (AM) and give our clients some insight on what I’ve actually been doing all these years!

copywriting

Making sure the content on your business's website accurately reflects your brand and speaks to your target audience is often easier said than done; however, it is one of the most important things you can do on your website. 

A professional copywriter can capture your audience's attention quickly with content that's structured in a clear and persuasive flow, while accurately echoing the voice of your brand. If you've ever felt overwhelmed by the pressure of writing content for your business, then you know how invaluable a professional copywriter can be! That said, no matter the skill of the copywriter, there are a few things you can do to help in the content creation process. 

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The days may be hot and half your office may be on vacation, but that doesn't mean your marketing should cool off in the summer. While there is typically a bit of lag in sales during the summer season, that doesn't mean you want your customers to forget about you. 

Here are a few things you can do to stay top of mind with customers in the summer months:

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