At the end of each year, Google publishes their Year In Search, detailing some of the most prominent topics people searched for throughout the year. Hurricane Irma, the new iPhone, and celebrities like Matt Lauer and Meghan Markle topped the list for 2017. You can view the full list here.
What was most interesting to us were the consumer behavior insights that Google discovered amid these searches. According to Think With Google, Google’s research division, people were more curious, more demanding, and more impatient in 2017 than ever before. As we enter a new year, marketers and business owners would be wise to take note of these behaviors when it comes to connecting with customers on the web and social media.
Got a minute? Check out our quick update on a recent Facebook announcement.
Facebook is shifting its goal of helping people find relevant content to a new mission: helping people have more meaningful social interactions. What does this mean for your news feed? Less content from businesses and more content from friends, family, and groups. Facebook says this change will reduce the reach of business pages across the platform, particularly posts that are unpaid or “organic”.
It’s a New Year – and sure as the sun will rise in the east and set in the west, new marketing trends will emerge that you need to know. This is especially true when it comes to mobile marketing.
Here are a couple of stats for you:
Got a minute? This week's Marketing Minute is all about Facebook's new content penalization announcement.
Earlier this week, Facebook announced that they will penalize Page owners who ask for post engagement through certain calls-to-action (CTAs), such as "Like this post if you agree" or "Share with a friend for a chance to win". Facebook calls these types of posts "engagement bait" — encouraging followers to engage on a post in order to increase reach. In their announcement, Facebook warns that brands who use this tactic will have the total reach of all of their posts reduced. This new penalty, however, will not apply to posts that "ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips."
How many survey requests have you gotten in the past month? If it’s anything like my inbox, I’m guessing the answer is SEVERAL, or maybe even too many to count. I had one from Google, one from my kid’s pediatrician, one from the YMCA, etc. There is a good reason that I am receiving these surveys – because the organizations that are sending them are looking for feedback and insights into their customer’s experience. They can use that information to learn what they are doing well, what they can improve on, and most importantly, how they can use the data to attract more business.
Got a minute? Check out our quick update on what's happening in the industry.
Facebook’s “Our Story”
Facebook has added a new section called “Our Story” to the right-hand column of business profiles. It gives businesses the ability to add an additional picture and highlight the company’s story on the home page. When this update went live, Facebook automatically chose a picture for the Story that performed well in the past, but feel free to update it as you see fit.
Sometimes it can seem like using social media is like walking on eggshells. You want to be personal, professional, on brand, fun and exciting, all while keeping your audience engaged. Do you share pictures of your dog? Maybe. Do you only talk about the product or service you offer? Definitely not.
Got a minute? Check out our marketing update from the week -- all about Instagram!
Instagram's latest feature allows users to pin their favorite Instagram Stories to their profile. Instead of saying good-bye to the content after 24-hours, you can now pin it to your Instagram page directly below your Instagram bio.
You may think having an outdated website is no big deal but, in some instances, it can be as worse as not having a website at all! Today's consumers are constantly using the web to search for products and services. Landing on your outdated website can send a message that your business isn't credible or legitimate.
We work with clients in a wide range of industries, so we understand how difficult it can be to prioritize a website update. Running a business, no matter the industry, is hard work! It's no wonder that 23% of small business websites get updated less than once a year and 97% of small business websites are basically ineffective. Finding the time to keep your website updated can be difficult. One way to remedy this is by hiring a company to manage your website for you.