A brand is more than a logo. It encompasses the look, feel, and messaging of a company, including how your website looks, how your employees answer the phone, and even the elevator pitch you give to a prospective client. Its job is to tie all the pieces of your business together to present a cohesive personality and targeted message.
So why would you change your brand?
Establishing a brand is an important step for any marketing strategy. After all, your brand not only includes your visual identity but many other aspects, like company values, personality, and much more. It should build awareness and develop loyalty with your customers. As you create assets to market your business, it's important to keep your brand top of mind to promote consistency.
Consumers are constantly being fed marketing messages. In fact, studies show that the average consumer will receive around 3,000 brand messages in a single day! How can your business stand out in the midst of that and, more importantly, how can you build connections and trust with consumers?
We dive into this topic in our latest panel video. Watch it below and let us know what you think!
There has been a noticeable shift in marketing. Brands are turning away from the traditional avenues of advertising and investing more heavily in digital. Why? Because that's where the consumers are.
That's what drove the famous footwear brand Adidas to completely restructure their marketing strategy in terms of digital spend. In a recent Google article, Empowered Mobile Consumers Led Adidas To A Cultural Revolution, the Adidas brand director discusses the three realities that drove them to make a shift.
Most people think of visuals when they think of branding, but a brand strategy is much more than that. It drives every aspect of your business including how you sound, how your website looks, how your employees answer the phone, and even the elevator pitch you give to a prospective client. Its job is to consistently present a message across all communication platforms that will ensure people view your brand in the right way.