Establishing a brand is an important step for any marketing strategy. After all, your brand not only includes your visual identity but many other aspects, like company values, personality, and much more. It should build awareness and develop loyalty with your customers. As you create assets to market your business, it's important to keep your brand top of mind to promote consistency.
Why consistency matters:
1. Recognition — With so much competition across all industries, it's important to create and keep a brand that catches the eye of your audience and doesn't cause confusion. Through brand visuals, such as your logo, typography, and brand colors, people will notice and remember your company.
2. Trust — Brand consistency is the best way to gain confidence and trust in your customers. As soon as you throw consistency out the window, your customers will realize and may turn to your competitors for similar products.
3. Authority — Once you have the trust of your customers, you have the opportunity to act as the industry expert. Brand consistency will help you be the best you can be in your industry.
When thinking about additional marketing assets, such as brochures, flyers, business cards, or email templates, make sure to pull through your brand appropriately. A great way to maintain consistency is to establish brand guidelines early on! If you need help establishing or growing your brand, Addison Clark can help you put your best foot forward.