In today’s world of technology, we have smart phones, smart televisions, smart computers, smart cars… you get the idea! With these various devices surrounding us every day comes endless access to all the information we could ever want or need to know. This is where your business can really take the opportunity to captivate their audience on a personal level and capitalize!
Did you know that businesses that prioritize blogging efforts are 13 times more likely to see a positive ROI? If you have been on the fence about starting a blog, we hope these benefits will help you make your decision easier. Blogging can be intimidating, but with the right resources and team in place, it can do wonders for your business.
We've all heard the saying, "Content is King." Stated by Bill Gates in 1996, this phrase is still true 20+ years later. The key to making your content marketing strategy work is adaption — you have to be able to change with the times and keep up with the trends in your industry. Here are a few key trends that are in right now in 2019 from Forbes.
Blog posts. Facebook. E-books. Twitter. White papers. Infographics. These are all types of content marketing platforms that can be used to build relationships online. At this point, you're probably well-versed in the benefits of content marketing and why it matters for your business, but creating all of that content can be daunting.
At Addison Clark, we create and source content on a daily basis for clients across a wide range of industry. Today, we're sharing some of our best tricks for sourcing content ideas for your many marketing platforms.
At Addison Clark, we work with clients in a wide-range of industries: healthcare, manufacturing, real estate, HVAC, finance…the list goes on. While these companies have very little in common, they all have the capacity of connecting with their customers through value-driven content.
Content marketing is about connecting with customers in a way that inspires, informs, educates, or entertains. This often looks very different depending on the company. Not every business will have a glittery, viral product, but every business has the capacity of connecting with their audience through quality content.