A company blog may not be at the forefront of your mind when you think of a traditional marketing strategy. However, with nearly 5 billion internet users across the globe, online content has become an essential and valuable component of any effective brand strategy. Below are three reasons you should consider incorporating blogs into your marketing plan. 

1. Build Credibility 
Blogs give your business credibility and legitimacy as an industry expert. Regular blog posts show your customers that your business is experienced and knowledgeable in your industry. Furthermore, blogs with current news and thoughtful research can help your company build authority in your field of business, setting you apart from competition. 

2. Improve Search Engine Optimization
Blogs increase SEO by helping to drive traffic to your website. Uploading new and consistent content to your website encourages Google and other search engines to crawl your site more often. In addition, covering a variety of different topics in your blog posts increases the likelihood your website will populate for a greater range of organic searches. This improves the chance that a new consumer will find your company online. 

3. Social Media Benefits
Blogs can also be used as content for social media. Incorporating blogs into social media posts is an efficient way to utilize the content you worked hard to create in multiple ways. Linking blogs to social media posts can also drive traffic directly to your website. Lastly, posting blogs to your social media accounts is a convenient way to keep content fresh and audiences engaged.