Your website is often the first impression a customer has with your brand. With the short attention span of today’s average web user, it is so important to be intentional in creating compelling, focused, succinct website copy to engage readers and build brand trust. Here are five ways to optimize copy for your website:
Choose an appropriate tone
Your brand tone, or the way in which you communicate with your customers can and should vary depending on the context. When it comes to your website, avoid using jargon or industry-specific acronyms. While the tone used on your website may be less casual than, for example, social media, infusing personality into your website copy is a must!
Do your research
When writing copy for your website, it is important to understand who you will be speaking to. Understanding not only the demographics of your readers, but their interests, needs, and values as well can help you develop more relevant content. Identify and address your target audience’s pain points and be the solution! When you learn to speak the language of your target audience, it is possible to build a lasting connection.
Sometimes web readers need a push in the right direction! When incorporating Calls-to-Action on your website, start by defining your goal. Do you want readers to buy a product? Schedule an appointment? Providing readers with a clear next step will make them more likely to convert.
Make it scannable
Web users are generally interacting with many websites every day. When writing and structuring copy for your website, it is important to keep your sentences simple, with the most important information positioned at the top of the page. Breaking your website into short, digestible sections using headlines and photos is also a good idea!
Focus on SEO
Finally, if you want your website to appear in search results, be sure to include keywords that are relevant to your content! Incorporate keywords into both your copy and meta-tags to help your target audience find your website.
You only get one chance at a first impression – make it count! If you need help with your website content, give us a call!