A blog is one of the best ways for your business to position itself as an industry leader, improve search engine optimization, and influence consumer decision-making in one fell swoop.
By nature, blogs are more personal than other online sources, like news sites or online magazines. Because of this, they are more appealing to today's consumers who prefer word-of-mouth recommendations over traditional advertising. Recent polls have rated blogs as the 5th most trusted source for online info with most consumers viewing them as more accurate than other online sources. As more and more consumers hop online to comparison shop and research before making a purchase, a trustworthy, high-ranking blog is imperative for your business to compete.