Marketing Blog | Addison Clark | Richmond, VA

So you wrote a blog post. Now what? Instead of letting your words languish in the archives, bring them back to life by repurposing the content. Here are a few ways you can do that.

1. Create graphics to share on social media. This works especially well if your blog post contains a series of tips (like this one). Break each tip down into a separate graphic to share on Facebook, Twitter, Pinterest, Instagram, and/or LinkedIn. You fans don't want to read a whole blog post in their news feeds, but they do want to see compelling graphics. If they're interested in your tip, they'll click through to your post.

2. Expand the post into separate blog topics. Recycle your content by turning it into additional blog posts.. You may even be able to turn it into a series! Look for tips or statements you can expand on in a new article. You'll instantly have new topics to add to your blog queue.

3. Send it out in an email newsletter. Pull out the main takeaways of your post and include them in an email newsletter to your subscribers with a link to the full post on your blog.

4. Turn the topic into an infographic. Pull in your graphic designer to turn the post into a visually appealing infographic that you can add to your marketing tool kit.

5. Repost the article on LinkedIn, Medium, or any site that accepts articles in your industry. Last year, LinkedIn made its publishing feature available to all members, meaning that anyone can publish articles on the social network. Your post will appear on your profile and in the feed of any of your connections. You can choose whether to share the post in its entirety or link to the full post on your company's blog. Either way, it is a great way to get more eyes on your post. Finally, look for websites, magazines or newspapers who will accept guest posts on industry topics. Many will allow you to submit posts for publication that they will then share with their audiences.

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