A blog is one of the best ways for your business to position itself as an industry leader, improve search engine optimization, and influence consumer decision-making in one fell swoop.
By nature, blogs are more personal than other online sources, like news sites or online magazines. Because of this, they are more appealing to today's consumers who prefer word-of-mouth recommendations over traditional advertising. Recent polls have rated blogs as the 5th most trusted source for online info with most consumers viewing them as more accurate than other online sources. As more and more consumers hop online to comparison shop and research before making a purchase, a trustworthy, high-ranking blog is imperative for your business to compete.
In addition to providing relevant and timely information to your audience, blogs are a great way to boost lead generation and improve SEO. Websites with a blog tend to have 434% more indexed pages than websites without a blog. This is simply because a blog allows you to consistently create new and relevant content that is associated with your brand. The more content on your site, the more content the search engines have to crawl and index. As your blog content grows, search engines begin to recognize your site as a resource for information, leading to higher rankings.
That said, killer blog content doesn't just happen. It's the result of strategy, research, analysis, writing, editing, promoting, and consistent updating. It requires an understanding of what your readers are interested in and a clear vision of your own business goals. On top of all of that, it requires a lot of time.
Investing time and effort into blog content creation is a smart move for most businesses, but they often don't have the resources to do so. In these cases, it may be time to consider outsourcing your blog content writing to a marketing agency like Addison Clark.
Here ar a few signs your business should outsource blog writing:
1. You can't find the time.
This is one of the most common reasons we hear for business blogs being neglected. You were fully on board with the idea of blogging and were brimming with post ideas, but there never seemed to be enough hours in the day. Because consistency is so important in blogging, hiring content writers who will get to know your brand's voice and publish consistent content on your blog is a great way to solve the time issue.
2. You don't know what to say.
You can sell your product all day long, deliver catchy elevator pitches, and explain what makes your business different, but when it comes to putting words down on paper, you feel stuck. We've all been there. Blog content writers can bring a fresh set of eyes to the story you're trying to tell. Plus, telling stories through written word is what they're good at!
3. Your blog is not getting any traffic.
If people aren't engaging with your blog posts, there's a problem. Maybe you're not promoting your posts at the right time. Maybe you're using the wrong keywords and Google isn't picking up your posts. Or maybe the content simply isn't that interesting. Blogging isn't the hard part, generating engagement is. If you're putting in the time to blog, but not seeing any results, it's time to call in the experts. With a strategic content strategy that goes beyond the creation process, we can help you achieve your communication goals through your blog.