Direct mail is far from six feet under, as some may have thought and maybe still believe. In fact, direct mail response rates can be 10 to 30 times higher than digital. That's huge! So why is that?
Think about it: Back in the day, our mailboxes were stuffed with things we didn't want — junk, bills, and more junk. People were bombarded with direct mail pieces of all shapes and sizes, and no one had time to filter through everything. This was before the age of the internet, social media, and email marketing.
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