In a word: YES!
Facebook has the largest audience of any advertising platform these days — over 1.92 billion monthly users and growing daily. But it’s not just the large audience that makes Facebook such an effective advertising platform. The most effective part of Facebook’s advertising options is the ability to target your advertising to a specific audience based on things like age, gender, location, interests, and behaviors.
Not only can you get very precise with your target audience, but it is also cheap in comparison to other advertising methods — especially advertising methods that can seem like a shot in the dark. With Facebook advertising, you can reach thousands of people a day that are specifically interested in the industry, product, or service you’re selling.
The Facebook ads themselves are also highly customizable, starting with your advertising goal. Do you want to drive traffic to your website? Are you trying to gain more Facebook Page Likes? Or would you rather people download your app? These are all options within the Facebook Ads manager tool. Once you’ve set an advertising goal, Facebook can help customize your ad with the appropriate call-to-action.
As you start to think about your advertising goal, audience, and budget, don’t forget about the visuals. You will want to choose something that stands out. Luckily, Facebook offers several formats here as well – including video, slideshows, or images. Whichever you choose, make sure they reflect your brand and play well on both desktop and mobile.
Once your Facebook advertising campaign is rolling, Facebook offers detailed tracking and insights so you can see how your ads are performing and whether they’re achieving the desired results. Here’s a tip: It’s all about engagement. If people are responding to your call-to-action, whether that be liking a Page, downloading an app, commenting on a post, or clicking over to your website, then your Facebook advertising is doing its job.
In the end, if you target the right audience, present the right message, and get customers attention with a great visual, chances are a Facebook ad will pay off for you.