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The holidays are coming up – can you believe it? With spending on the minds of most consumers, now is a great time to start planning your holiday-themed marketing plan. One of the best ways to directly reach your customers is through an email marketing campaign. Here are some ideas to consider:

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Email marketing is one of the best ways to reach prospects and customers 24/7. In addition to checking email at work, most Americans are checking their email while watching TV (70%), from bed (52%), on vacation (50%0, while on the phone (43%), from the bathroom (42%), and while driving (18%)*. In a constantly connected world, email is a great way to reach your audience. Like most marketing efforts, though, there is always room for improvement. Here are three easy things you can do today to improve your email marketing. 

In the ever-changing online world where new apps are developed every day and we're constantly jumping from one social network to another, email is practically archaic. And, yet, it still remains one of the best forms of marketing. A big reason for this is because we no longer have to be at a computer to check our emails — we carry them in our pockets! No matter what the critics tell you, email marketing is still a relevant form of marketing and here's why:

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Chances are, by now, you have heard plenty of reasons why email marketing is good for your business. Trust us when we say: It's not a bunch of baloney. Email marketing is one of the best ways to get your message in front of your target audience. Think about it: how often do you check your email? If you're like most people, it's probably every day and multiple times during the day. Whether you want to build brand awareness, share company news, advertise a promotional offer or generate leads, email marketing is a tried and true method. If it's done right, it can be a very powerful component of your marketing strategy.

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