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Blog | Richmond Marketing Agency

email optimization

So you've added email marketing as a part of your marketing strategy. Maybe you've been doing it for some time. While having an email strategy is a great first step, it's important to keep optimizing so that your campaigns really resonate with your target audience. Here are 5 things you should keep in mind when developing your next email marketing campaign. 

1. Choose an email service. Managing an email strategy can be a lot of work. Email services like Constant Contact, MailChimp, and a number of other providers make it much easier. They give you the ability to design, schedule, and track emails that you are sending out. 

2. Rethink your subject lines. As soon as your email lands in someone's inbox, it needs to grab their attention. The subject line is the perfect place to do just that. When writing your subject line, make sure it's relevant to your audience and to the email, and use actionable language. 

email marketing

For many companies, email marketing is not just a part of their marketing strategy; it is the foundation of it. It’s no surprise either – according to 80% of professionals, email marketing campaigns drive customer acquisition and retention for their businesses. Plus, it is one of the most cost-effective marketing methods since it is a way to reach people in a place they visit every day – their email inbox. More importantly, because of opt-in requirements, you’re contacting people who have invited you into their inbox. Instead of cold calls, email marketing allows you to connect with people who actually want to hear from your business.

If you’ve been on the fence about pursuing an email marketing strategy, here are some facts about this avenue of marketing.

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The holidays are coming up – can you believe it? With spending on the minds of most consumers, now is a great time to start planning your holiday-themed marketing plan. One of the best ways to directly reach your customers is through an email marketing campaign. Here are some ideas to consider:

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Email marketing is one of the best ways to reach prospects and customers 24/7. In addition to checking email at work, most Americans are checking their email while watching TV (70%), from bed (52%), on vacation (50%0, while on the phone (43%), from the bathroom (42%), and while driving (18%)*. In a constantly connected world, email is a great way to reach your audience. Like most marketing efforts, though, there is always room for improvement. Here are three easy things you can do today to improve your email marketing. 

In the ever-changing online world where new apps are developed every day and we're constantly jumping from one social network to another, email is practically archaic. And, yet, it still remains one of the best forms of marketing. A big reason for this is because we no longer have to be at a computer to check our emails — we carry them in our pockets! No matter what the critics tell you, email marketing is still a relevant form of marketing and here's why:

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Chances are, by now, you have heard plenty of reasons why email marketing is good for your business. Trust us when we say: It's not a bunch of baloney. Email marketing is one of the best ways to get your message in front of your target audience. Think about it: how often do you check your email? If you're like most people, it's probably every day and multiple times during the day. Whether you want to build brand awareness, share company news, advertise a promotional offer or generate leads, email marketing is a tried and true method. If it's done right, it can be a very powerful component of your marketing strategy.

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