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Blog | Richmond Marketing Agency

 

Did you know that over 64% of small businesses use email marketing to reach their customers?

Often times, incorporating email marketing into your overall strategy is a great way to grow and strengthen your business. However, in the beginning it can seem daunting. We get asked all the time “how do I build an email list”?

With the tips below, you will be well on your way to growing your email list – organically!

 

Website

An easy first step is incorporating a ‘Sign Up’ button on your website. As you drive visitors to your website, this is a great way to catch people that may want more information.

Social Media

Facebook, Instagram, LinkedIn – all of the platforms you use for your business are a great place to engage with your customers. Share information about your monthly newsletter or send them to a page with gated content. This is a great way to grow your email list, while using other aspects of your marketing strategy.

Events

If you attend events, whether they are networking events, tradeshows or organization meetings, you already have a great opportunity to organically grow your email list. Take time to make connections and collect business cards along the way.

These are just a few ways you can organically grow your email list.  As you incorporate email into your multi-touch marketing strategy, we are here to help. Reach out to Addison Clark to learn more about how we can partner with your business to reach your goals.

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