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Starting a business is an exciting time. You get to pick out a name, build a website, maybe pick out a storefront. And, don’t forget about your logo! It may seem like a minor detail in the grand scheme of things and, yet, it can sometimes be the most overwhelming part of creating a new business.

There are many factors that go into creating a logo for your brand, with many variables to consider. Here a few to think about:

  Several household name brands, including Google, Facebook, and Verizon, rolled out new looks recently. While some were more drastic than others, the theme that reigned supreme in all of these new logos was flat design. Flat design is a minimalistic, streamlined look with none of the drop shadows, textures, or gradients that were all the rage a few decades ago. This look is becoming more and more popular among brands, as proved by this recent bout of redesigns. For the most part, flat logos have been met with general acceptance and praise. In some cases, though, people have argued that they are just too simplistic.

measurably different®