The decision to invest in a search engine optimization (SEO) strategy or pay-per-click (PPC) marketing — or both simultaneously — depends on the state of your business and specific marketing goals. There is no one-size-fits-all answer to this question. However, there are a few universal truths about SEO and PPC that can inform your decision.
PPC produces faster results while SEO is a long-term strategy.
With PPC marketing, your business can be visible on Page 1 of Google within days. It is a fast way to gain visibility above-the-fold since paid search results are shown above organic results on search engines like Google. On the other hand, gaining optimal rankings in organic search can take some time. In fact, a new website can expect 6-12 months to achieve decent rankings in organic search results. Search engine optimization is certainly not an overnight process. So, why even bother?
Advancing your business can be more difficult than it looks. Throughout the years, we’ve worked with numerous businesses that — from the outside — seemed to be doing great. They had the day-to-day business activities down to a science, but something was missing. Their businesses’ growth was stalled, revenue wasn’t increasing, and they couldn’t figure out how to get to the next level. In almost every case, the problem wasn’t from a lack of ambition or capability. The problem lay in disjointed efforts, ignored data, and uninformed stabs in the dark.
To grow your small business, there are a few things that are essential in today’s business world. Holding the status quo will only get you so far. Here are a few areas you can address to elevate your business to the next level.
As the weather changes and flowers start to bloom, have you considered looking at your marketing strategy? While a strong brand strategy and consistency are important, shaking things up a bit can also be a good thing.
Here are few things to consider when it comes to "spring cleaning" your strategy:
At Addison Clark, we’ve worked with numerous successful businesses that are trying to reach that next level. Maybe they have a great reputation in the local community but are struggling to reach a broader market. In other cases, they might have a strong word-of-mouth referral base, but no online leads or prospects. Sometimes their ideal client is different than what it was five years ago and they’re struggling with how to reach that new audience.
When it’s time to target and connect with a new audience, many businesses draw a blank. Even seasoned business owners can struggle with how to expand their reach with a message that will resonate. As with so many marketing endeavors, it all boils down to the right strategy. Here are a few proven ways to help you target and connect with potential customers:
Have you ever been watching TV and the same commercial comes on back to back? Did you know that is done on purpose in order to capture your attention? Most Americans are so busy multi-tasking that it takes several tries to grab their attention. This is why a multi-touch marketing strategy is key.
These are the five trends we're watching closely in 2019.
1. Personalization. More and more customers want their online experience personalized. Phrases like "near me" saw a huge increase in Google searches in 2018. Another personalization we have seen is customized shopping. If you purchase a particular product, similar or corresponding products will be suggested to you as well.
2. Digital. It's no surprise that digital continues to dominate in the marketing world. With platforms like Google, Facebook, and Hulu offering new and better digital advertising options, look for more and more opportunities in 2019.
January is like the Monday of the year. What you do during that month can set your business up for success all year long. Whether you're just starting a new business or you've been established for several years, it never hurts to take a critical look at your business, consider what is working and what is not working, and set new goals to achieve in the year.
1. Map out a strategy. All good business and marketing plans should start with a strategy. This will act as your guiding star throughout the year, making sure all of your efforts are aligning with your goals. It also gives you a way to track progress throughout the year. A marketing agency, like Addison Clark, can help you put together an effective strategy for the new year that will help set your business up for success. By sharing this strategy with your team, you can ensure that everyone is working in a cohesive manner towards the same goal.
2. Define "success". Success looks different for everyone. What one business would consider a success may not be what you're aiming for. Take some time to consider what success looks like for your business and aim for that in your marketing, sales, and business goals.
It’s almost 2019, folks. It’s kind of hard to believe that we’re already talking about marketing strategy for next year. However, it’s more than just strategy that you need to think about. As you’re planning for 2019, you need to put yourself into the mind of your consumer. How do your customers find you? How do they think? How are they making decisions? These points are all important to consider HOW your customer will respond to your marketing – which is important to know before you even consider the WHAT of the strategy that you’re working on. Once you figure out both, you know you’re on a solid path to marketing success.
Forbes published an article recently that talks about marketing trends to consider in 2019. I believe the points made here are all important as you are considering both the what and the how of your marketing strategy. Here is a partial list of the key takeaways:
When planning an event, it is important to consider your event marketing plan and have a strategy in place to promote it. You know that your event is going to be awesome, but it takes a few tools and strategies to create the right amount of buzz and attendance for your event.
A multi-faceted approach is one of the best ways to kick off an event's promotion. Here are a few helpful tips to promote your event and keep it top of mind.
The holidays are right around the corner — is your business ready? It may seem early to start thinking about your holiday plan, but its best to get ahead of the game! Here are six things to start thinking about before the holidays:
1. Your website. Online holiday shopping peaks between Black Friday and Cyber Monday, but even before those days arrive shoppers are browsing online and researching different products and brands. It is important that your website is prepared for the influx of visitors with a user-friendly experience and up-to-date content.