January is like the Monday of the year. What you do during that month can set your business up for success all year long. Whether you're just starting a new business or you've been established for several years, it never hurts to take a critical look at your business, consider what is working and what is not working, and set new goals to achieve in the year.
1. Map out a strategy. All good business and marketing plans should start with a strategy. This will act as your guiding star throughout the year, making sure all of your efforts are aligning with your goals. It also gives you a way to track progress throughout the year. A marketing agency, like Addison Clark, can help you put together an effective strategy for the new year that will help set your business up for success. By sharing this strategy with your team, you can ensure that everyone is working in a cohesive manner towards the same goal.
2. Define "success". Success looks different for everyone. What one business would consider a success may not be what you're aiming for. Take some time to consider what success looks like for your business and aim for that in your marketing, sales, and business goals.
It’s almost 2019, folks. It’s kind of hard to believe that we’re already talking about marketing strategy for next year. However, it’s more than just strategy that you need to think about. As you’re planning for 2019, you need to put yourself into the mind of your consumer. How do your customers find you? How do they think? How are they making decisions? These points are all important to consider HOW your customer will respond to your marketing – which is important to know before you even consider the WHAT of the strategy that you’re working on. Once you figure out both, you know you’re on a solid path to marketing success.
Forbes published an article recently that talks about marketing trends to consider in 2019. I believe the points made here are all important as you are considering both the what and the how of your marketing strategy. Here is a partial list of the key takeaways:
When planning an event, it is important to consider your event marketing plan and have a strategy in place to promote it. You know that your event is going to be awesome, but it takes a few tools and strategies to create the right amount of buzz and attendance for your event.
A multi-faceted approach is one of the best ways to kick off an event's promotion. Here are a few helpful tips to promote your event and keep it top of mind.
The holidays are right around the corner — is your business ready? It may seem early to start thinking about your holiday plan, but its best to get ahead of the game! Here are six things to start thinking about before the holidays:
1. Your website. Online holiday shopping peaks between Black Friday and Cyber Monday, but even before those days arrive shoppers are browsing online and researching different products and brands. It is important that your website is prepared for the influx of visitors with a user-friendly experience and up-to-date content.
Your brand is the identity of your business. When it comes to marketing the products or services you offer, you need to make sure your brand is easily identifiable in the marketplace. It has to have reach — and in order to achieve that brand awareness, you'll need to consider a variety of marketing channels.
Here are some ways to increase your brand visibility:
We always advise our clients on the best practices in their marketing but in this episode of Our Two Cents, we're discussing what NOT to do.
Think over-doing your website's homepage, sharing unprofessional posts on LinkedIn, and not having business cards. We also give you a few of our best pieces of marketing advice to round it out.
How many survey requests have you gotten in the past month? If it’s anything like my inbox, I’m guessing the answer is SEVERAL, or maybe even too many to count. I had one from Google, one from my kid’s pediatrician, one from the YMCA, etc. There is a good reason that I am receiving these surveys – because the organizations that are sending them are looking for feedback and insights into their customer’s experience. They can use that information to learn what they are doing well, what they can improve on, and most importantly, how they can use the data to attract more business.
As a business, you put time and thought into your website because you know potential buying decisions are influenced by its layout and call-to-action. You may even spend thousands of dollars in advertising because you know you can use that to influence a target market. While these are fine marketing initiatives, there’s a small (and free!) forum that holds great influence over how people perceive your business: online reviews. How much time and thought have you put into those lately?
An online review is essentially a word-of-mouth recommendation for or against your business. It’s a digital record of what people are saying about you, your products, or your services. And the worst thing you can do is ignore them. Why? Because they wield a surprisingly strong influence on potential customers.