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spring cleaning

As the weather changes and flowers start to bloom, have you considered looking at your marketing strategy? While a strong brand strategy and consistency are important, shaking things up a bit can also be a good thing.

Here are few things to consider when it comes to "spring cleaning" your strategy:

targeting

At Addison Clark, we’ve worked with numerous successful businesses that are trying to reach that next level. Maybe they have a great reputation in the local community but are struggling to reach a broader market. In other cases, they might have a strong word-of-mouth referral base, but no online leads or prospects. Sometimes their ideal client is different than what it was five years ago and they’re struggling with how to reach that new audience.

When it’s time to target and connect with a new audience, many businesses draw a blank. Even seasoned business owners can struggle with how to expand their reach with a message that will resonate. As with so many marketing endeavors, it all boils down to the right strategy. Here are a few proven ways to help you target and connect with potential customers:

multi touch

Have you ever been watching TV and the same commercial comes on back to back? Did you know that is done on purpose in order to capture your attention? Most Americans are so busy multi-tasking that it takes several tries to grab their attention. This is why a multi-touch marketing strategy is key.

new year trends

These are the five trends we're watching closely in 2019. 

1. Personalization. More and more customers want their online experience personalized. Phrases like "near me" saw a huge increase in Google searches in 2018. Another personalization we have seen is customized shopping. If you purchase a particular product, similar or corresponding products will be suggested to you as well. 

2. Digital. It's no surprise that digital continues to dominate in the marketing world. With platforms like Google, Facebook, and Hulu offering new and better digital advertising options, look for more and more opportunities in 2019. 

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January is like the Monday of the year. What you do during that month can set your business up for success all year long. Whether you're just starting a new business or you've been established for several years, it never hurts to take a critical look at your business, consider what is working and what is not working, and set new goals to achieve in the year. 

1. Map out a strategy. All good business and marketing plans should start with a strategy. This will act as your guiding star throughout the year, making sure all of your efforts are aligning with your goals. It also gives you a way to track progress throughout the year. A marketing agency, like Addison Clark, can help you put together an effective strategy for the new year that will help set your business up for success. By sharing this strategy with your team, you can ensure that everyone is working in a cohesive manner towards the same goal. 

2. Define "success". Success looks different for everyone. What one business would consider a success may not be what you're aiming for. Take some time to consider what success looks like for your business and aim for that in your marketing, sales, and business goals. 

strategy 1

It’s almost 2019, folks. It’s kind of hard to believe that we’re already talking about marketing strategy for next year. However, it’s more than just strategy that you need to think about. As you’re planning for 2019, you need to put yourself into the mind of your consumer. How do your customers find you? How do they think? How are they making decisions? These points are all important to consider HOW your customer will respond to your marketing – which is important to know before you even consider the WHAT of the strategy that you’re working on. Once you figure out both, you know you’re on a solid path to marketing success.

Forbes published an article recently that talks about marketing trends to consider in 2019. I believe the points made here are all important as you are considering both the what and the how of your marketing strategy. Here is a partial list of the key takeaways:

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When planning an event, it is important to consider your event marketing plan and have a strategy in place to promote it. You know that your event is going to be awesome, but it takes a few tools and strategies to create the right amount of buzz and attendance for your event.  

A multi-faceted approach is one of the best ways to kick off an event's promotion. Here are a few helpful tips to promote your event and keep it top of mind.

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The holidays are right around the corner — is your business ready? It may seem early to start thinking about your holiday plan, but its best to get ahead of the game! Here are six things to start thinking about before the holidays:

1. Your website. Online holiday shopping peaks between Black Friday and Cyber Monday, but even before those days arrive shoppers are browsing online and researching different products and brands. It is important that your website is prepared for the influx of visitors with a user-friendly experience and up-to-date content.

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Your brand is the identity of your business. When it comes to marketing the products or services you offer, you need to make sure your brand is easily identifiable in the marketplace. It has to have reach — and in order to achieve that brand awareness, you'll need to consider a variety of marketing channels. 

Here are some ways to increase your brand visibility:

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Summer has whizzed by and the holidays are right around the corner. It may be hard to believe, but it's time to plan for Q4. Here are a few marketing options to consider budgeting for:

measurably different®