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Marketing Blog | Addison Clark | Richmond, VA

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Getting the appropriate message to the appropriate audience will always be priority #1 in marketing, but gone are the days of that being the end of the process. Today, consumers are overwhelmed with the sheer number of options of products and services out there, and markets in all industries are more competitive than ever. Now, audiences (whether consciously or subconsciously) note not only the quality of your advertisement but their experience of being advertised to. 

end of year marketing audit

As we head into the new year, you might be looking ahead to what's next for your business. Before you start planning, however, it's important to take a step back and evaluate the current state of your business, and by extension, your marketing strategy. Conducting a year-end marketing audit will help you identify what is and isn't working, along with potential marketing avenues for next year. While this isn't a comprehensive checklist, here are a few steps you can take to get started:

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Having an effective marketing strategy can turn a consumer into a lasting customer of your products or services. A good marketing strategy is one that provokes emotion and brand trust in your audience. Brand trust creates greater elasticity in your product or service, which can give your business a competitive advantage. Understanding consumer behavior is key to planning a marketing strategy for promoting your brand. Good advertising strategies create conversation and brand awareness. Here are some tips and tricks to create an impactful marketing strategy: 

holiday marketing

Having a strong, coherent marketing strategy lays the groundwork for success for any business. Developing a holiday marketing strategy for this upcoming holiday season is a whole step further — one that can pay off for most businesses. Though this may be an obvious suggestion, creating a holiday marketing strategy is a great way to drive your business' sales and increase its reach during the holidays. Here are a few tips to start:

advertising to ad savvy consumers

As the digital landscape expands, it’s no secret that audiences everywhere are becoming more and more aware of marketing strategies and how targeted ads are populated. As a result, it has become a complete necessity in the industry to incorporate integrity into your strategy.

Before proceeding, there’s one distinction that should be made clear: “marketing” and “advertising.” The general public may often use these terms interchangeably, but there is a key difference. An advertisement is a piece of media, whether digital or physical, that contains a reference to a potential transaction or another type of conversion. Marketing refers to an overall strategy of trying to promote one’s self, brand, etc.

 

Businesses often employ many different components and channels as a part of their marketing strategy. This is great since one option can rarely ever solve all of a business’s marketing challenges. It’s important to understand, however, that every component of a marketing strategy affects another. Each service is working towards a common goal and relies on each other a lot more than you may think.

 

We refer to ourselves at Addison Clark as a “full-service” marketing agency, but what exactly does that mean? To us, full-service means that we provide everything your business needs to develop a successful marketing strategy that produces measurable results.

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In today’s world, consumer-oriented marketing has become the norm. The question is no longer “What can the customer do for me?”, but rather “What can I do for the customer?” If you’re a business owner, the answer is satisfying your customers’ needs with your product or service. However, it isn’t just about what you can bring to the table – it’s how you talk about it.

john schnobrich FlPc9 VocJ4 unsplashSo, you’ve got Google reviews, now what? As people leave you reviews, it’s important to know what to do with them. Here are a few helpful tips to keep in mind!    

 

firmbee com SpVHcbuKi6E unsplashOnline reviews have been around for quite some time and yet their value continues to increase as consumers place more and more importance on them. 77% of consumers say they regularly read online reviews when browsing for local businesses. In addition to being a common source of buying research, they are also highly trusted with 79% of people saying they trust reviews as much as a personal recommendation from a family member.

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