"When times are good, you should advertise. When times are bad, you MUST advertise."
When the economy slows and business is uncertain, one of the first things companies often cut is their marketing budget. We get it. Amidst the current coronavirus pandemic and economic crisis, small businesses everywhere are taking a hit. However, for businesses that have the resources, marketing is more important now than ever for maintaining the health and longevity of your business. By intentionally creating and sticking to a marketing strategy throughout the current economic downturn, companies can create opportunity where competitors are not and recover quickly after the economy has recovered, positioning themselves for growth for years to come.
The current health crisis has led to the temporary shuttering of numerous businesses and a general halting to everyday activities as restrictions and quarantine become the daily norm. While we're all practicing social distancing and many are working virtually, online platforms, such as social media and email, remain as important as they've always been, if not more.
In these uncertain times, many are logging more screen time than usual, particularly on social media and in their inboxes. While you may not be meeting face-to-face with clients right now, the best practices for connecting with customers, building brand loyalty and being a relatable brand still apply.
Do you ever find yourself asking the question of why customers are leaving or seem unsatisfied with your business? Everything seems to be working between your products, services, and your team, so what is the problem? If you haven’t taken the time to consider customer loyalty, that could explain why your customers are struggling. Let’s go through what customer loyalty is and why it matters for your company.
What is customer loyalty? Customer loyalty is a consumer’s willingness to buy from or work with a brand again and again, and it’s the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction. Here are 5 key tips for building customer loyalty:
The new year is right around the corner. Have you started planning your 2020 marketing strategy? It's not too early to start! Here are some areas to consider when developing your plan for the new year.
When thinking of your marketing strategy, start with your website. After all, that's where your target audience is most likely to land. A few things to consider;
If you answered no to any of the questions above, it's probably time to revamp your website!
Creating a strong brand is one of the most important things you can do for your company — whether that be getting a bold, recognizable logo designed, pumping out extra social media posts, or having an amazing website designed. Brand awareness is one of the key components to having a successful business. Here are a few ways a marketing agency can work with you to improve brand awareness.
The days may be hot and half your office may be on vacation, but that doesn't mean your marketing should cool off in the summer. While there is typically a bit of lag in sales during the summer season, that doesn't mean you want your customers to forget about you.
Here are a few things you can do to stay top of mind with customers in the summer months:
Advancing your business can be more difficult than it looks. Throughout the years, we’ve worked with numerous businesses that — from the outside — seemed to be doing great. They had the day-to-day business activities down to a science, but something was missing. Their businesses’ growth was stalled, revenue wasn’t increasing, and they couldn’t figure out how to get to the next level. In almost every case, the problem wasn’t from a lack of ambition or capability. The problem lay in disjointed efforts, ignored data, and uninformed stabs in the dark.
To grow your small business, there are a few things that are essential in today’s business world. Holding the status quo will only get you so far. Here are a few areas you can address to elevate your business to the next level.
As the weather changes and flowers start to bloom, have you considered looking at your marketing strategy? While a strong brand strategy and consistency are important, shaking things up a bit can also be a good thing.
Here are few things to consider when it comes to "spring cleaning" your strategy:
At Addison Clark, we’ve worked with numerous successful businesses that are trying to reach that next level. Maybe they have a great reputation in the local community but are struggling to reach a broader market. In other cases, they might have a strong word-of-mouth referral base, but no online leads or prospects. Sometimes their ideal client is different than what it was five years ago and they’re struggling with how to reach that new audience.
When it’s time to target and connect with a new audience, many businesses draw a blank. Even seasoned business owners can struggle with how to expand their reach with a message that will resonate. As with so many marketing endeavors, it all boils down to the right strategy. Here are a few proven ways to help you target and connect with potential customers: