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Summer has whizzed by and the holidays are right around the corner. It may be hard to believe, but it's time to plan for Q4. Here are a few marketing options to consider budgeting for:

1. Web Video — Is your company using this growing tool?

Vido is an awesome way to show how to use a product, provide testimonials, educate your clients, etc. As a popular form of marketing, the list of uses and benefits is long!

2. Email Marketing — Are you communicating regularly with your customers?

Email is the fastest and easiest way to stay top of mind with your client base. Use email marketing to remind them about sales, update hours, etc. You can also use email to reconnect with customers or clients you haven't heard from in awhile. Offer them a special discount code to come back and shop with you.

3. Social Media — Are you using your platforms correctly?

It seems everyone has a Facebook or Instagram these days, but that doesn't mean all accounts are valuable or provide good content. Your social media platforms are an extension of your brand and you want to make sure that is reflected in the content you post and voice you use on those platforms. Share articles that are relevant to your industry, as well as promoting your services. Creating a healthy balance of selling and informing will keep your followers engaged and build strong connections.

These are just a few things to consider as you close out the year. Of course, there are countless other marketing activities that can drive sales like SEO, pay per click, and digital advertising. Give us a call today if you need help with your Q4 plan.

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