When planning an event, it is important to consider your event marketing plan and have a strategy in place to promote it. You know that your event is going to be awesome, but it takes a few tools and strategies to create the right amount of buzz and attendance for your event.
A multi-faceted approach is one of the best ways to kick off an event's promotion. Here are a few helpful tips to promote your event and keep it top of mind.
Email Marketing — An email marketing campaign is a great way to reach people that you would like to invite to your event. Make sure your messaging is detailed and actionable, so people will respond accordingly. Once you send out the first email, it’s important to send reminders and follow ups with people that may not have originally responded.
Social Media — Social media is a great way to share important information about the event to both your current customers and potentially new customers. If your event is open to the public, you can also boost your post or create an ad about your specific event to reach your target market.
Print Marketing – If you are throwing a larger event, it may be helpful to launch a print marketing campaign. Professionally designed flyers can be handed out at local businesses, coffee shops, and community boards. This is a great way to reach a larger audience.
Website – When planning an event, it can be helpful to share the information on your website. This is a great place to catch people that are visiting the site to learn more about your product or service. This is also a way for people to get additional information about the event that may have not been listed on a flyer, for example.
These tips will help to ensure your target audience hears about the event through multiple promotional channels! Finally, don't forget to follow-up with your attendees afterwards to successfully close out the event in a positive way.