Most of our clients have had to change the way they do business over the past few weeks. Whether it's moving to a virtual platform or following stricter safety guidelines, all small businesses have been impacted in some way due to the COVID-19 pandemic. While these changes are necessary, it's important to consider how you talk about them.
Now, more than ever, consumers are online. From their inboxes to their social media accounts, they are — for better or worse — much more active online. How do you make sure your message isn't lost in a sea of coronavirus talk?
1. Talk about how your business has pivoted. Are you still operating? Your customers would like to know. Are you doing business a little differently like offering curbside pick-up instead of having customers in your shop? Again, your customers want to know. Consumers are looking for ways to support their favorite businesses during this time. Make sure you let them know how.
2. Communicate how you are following safety guidelines and other COVID-19 related regulations. Are you an essential business, like a plumber, who still needs to enter customers' homes? Let your audience know what you are doing to keep your team safe and how you are keeping your customers' safety in mind as well. This will help to ease fears during this unknown time.
3. Share what your business is doing to help the community. Have you picked a local organization to support? Maybe you are donating a portion of your sales to a foodbank. Sharing this with your audience isn't about bragging, but about showing your support for your local community. You can also encourage your customers to donate to your favorite organizations by providing links or other resources.
We know this is a tough time, but by slightly tweaking your marketing strategy, you can still connect and reassure your audience. If you have questions about your marketing strategy, we are here for you. Let us know how we can help!