Marketing Blog | Addison Clark | Richmond, VA

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Have you ever heard of the Rule of 7? The Rule of 7 suggests that consumers need to hear a message seven times before they will consider taking action. That is why having a multi-touch marketing strategy is so important and can help make your business more successful!

By using various formats such as your website, search engines, content marketing, email marketing, social media marketing and other channels, you're more likely to have success getting your message to resonate.

Here are a few ways having a cohesive, multi-touch marketing strategy can bring your business success:

1. Connect with your audience: Everyone is different. What resonates with one person may not resonate at all with another person. By dispersing your brand message through different forms of marketing, you can ensure your message speaks to all different people within your target audience. 

2. Improve brand awareness: As your audience continues to see your brand messaging through various formats, you can be assured they will start to remember your brand. This is not only good for brand awareness, but for customer retention. 

3. Increase ROI: A multi-touch strategy allows you to stay in front of your audience and reach more people, ultimately leading them to take action. 

When thinking about marketing for your brand, a well-rounded strategy can help you connect with your audience, increase brand awareness, and improve your ROI. Maintaining this cycle over time is how you'll produce measurable results for your business! 

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