Whether you're just starting a business or are trying to take an existing business to the next level, marketing is a great way to get you there. When determining which marketing channels will make sense for your business, it's important to start first with your business goals. Knowing what you're ultimately trying to accomplish will help you put the best strategy in place.
Here are a few questions to ask yourself:
1. Who am I hoping to reach through my marketing efforts?
2. What do I want my target audience to do?
3. What is my budget?
4. How will I define success?
Once you have established your goals, there are a number of great marketing channels to choose from. If you are trying to reach a younger demographic, marketing on social media might be a good option. If you are promoting a service, website development and SEO may be a good option.
Here are just a few marketing channels you can start with:
1. Website development and management
2. Search engine optimization (SEO)
3. Social media
4. Online advertising
5. Print marketing
6. Video marketing
Not all of these marketing channels are created equal, so depending on your goals, one may be a better option than the other when it comes to achieving your goals. Knowing your business goals is key to deciding the best options for promoting your business.