It’s almost 2019, folks. It’s kind of hard to believe that we’re already talking about marketing strategy for next year. However, it’s more than just strategy that you need to think about. As you’re planning for 2019, you need to put yourself into the mind of your consumer. How do your customers find you? How do they think? How are they making decisions? These points are all important to consider HOW your customer will respond to your marketing – which is important to know before you even consider the WHAT of the strategy that you’re working on. Once you figure out both, you know you’re on a solid path to marketing success.
Forbes published an article recently that talks about marketing trends to consider in 2019. I believe the points made here are all important as you are considering both the what and the how of your marketing strategy. Here is a partial list of the key takeaways:
1. People are putting more trust in others they know and reputable content, not ads. 30% of all internet users are expected to be using ad blockers by the end of this year. There is still a place for ads, but they have to be very well thought out and executed.
2. Creativity will set successful marketing campaigns apart. Go against the grain. Consider alternative marketing tactics. Figure out what you can do that stands out, but also makes sense for your brand.
3. Understand how your customers communicate. Go where they already are, because if you try to force them to find you elsewhere – that is not going to work the way you think.
For the complete list, please visit the Forbes article here.
As always, please reach out to us if you have any questions. We are happy to help you put together a solid marketing strategy to help your business grow.