Most social media platforms have some sort of paid advertising option these days. Facebook dominates the paid social landscape with over $28 billion in advertising dollars spent on the platform in 2018. There have been rumblings that the ad-spend growth is slowing on these platforms, but even with Facebook's recent scandals and in-the-news events, they still dwarf the ad spend for entire industries (like newspapers and magazines).
Digital advertising is so important these days since the majority of consumers can be found online. In fact, according to Google, 97% of consumers search for local businesses online. Recent reports are continuing to underscore the importance of online advertising now that it has surpassed traditional advertising methods in terms of spend. This gap only seems to be widening year after year.
With the announcement that Google is consolidating their ad platforms under Google Ads, it got us thinking about online advertising and its benefits and downsides.
The benefits of digital advertising:
You've got your business rockin' and rollin' in the digital space - website, social media, email marketing, the works. But here's the big question - is that enough? The answer is not the most straightforward, but it's honest - maybe!