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online advertising blog 1

With the announcement that Google is consolidating their ad platforms under Google Ads, it got us thinking about online advertising and its benefits and downsides.

The benefits of digital advertising:

  1. It is measurable. You can track clicks, time on site, etc. This is very valuable and can control where you spend your digital dollars.
  2. It’s easy to update and monitor. With those measurable results? you can easily make tweaks to your digital ads. You can update artwork, URLs and more in a quick turnaround.

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You've got your business rockin' and rollin' in the digital space - website, social media, email marketing, the works. But here's the big question - is that enough? The answer is not the most straightforward, but it's honest - maybe!

measurably different®