You've got your business rockin' and rollin' in the digital space - website, social media, email marketing, the works. But here's the big question - is that enough? The answer is not the most straightforward, but it's honest - maybe!
Depending on your business goals, paid advertising could be a helpful component of your overall marketing strategy. Here are some examples of advertising platforms:
- Google AdWords
- Facebook advertising
- LinkedIn advertising
- Bing Ads
- Banner ads
- Video ads
With so many of these programs out there, it can be challenging to determine if, when, and where you should start. If you are selling a product, for example, a Google AdWords campaign or Facebook advertising could be a great way to target your audience and obtain great sales. Let's say you're a business that offers services to other professionals - maybe a LinkedIn advertising campaign could play into your strategy. Talk to a professional to see if paid ads are right for you.