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Marketing Blog | Addison Clark | Richmond, VA

digital trends

If you thought 2021 was a substantial year for marketing, 2022 will prove to be a year of equal or greater significance. 

As the digital marketing world evolves, organizations should adopt and leverage change to their advantage. Here are three digital marketing trends to look out for in 2022. 

Video Content

Did you know that nearly 70% of people prefer to watch a video over reading text to learn about a product or service? Users today are consuming online information from videos more than ever before. In 2021, YouTube had over 100 million active users daily. Facebook is also a huge channel for video content, with videos receiving six times the average engagement of traditional photo or text posts. 

One video can be shared across multiple marketing channels resulting in high ROI margins. You can use the same video on social media, on your website, in emails, and digital ads. Incorporating video into your 2022 marketing strategy has the potential to increase your online conversions, sales, and SEO performance tremendously. 

Data and Privacy in Advertising

As regulations around data privacy increase, the way marketers approach digital advertising will need to adjust. Most traditional digital ads utilize consumer data to optimize campaigns. However, the new privacy rules, like the recent iOS update, could create new challenges for advertising on the internet. Brands should stay updated on the laws around data and privacy and prepare to adapt as things chnage. 

Metaverse Marketing

Big tech companies like Facebook, now Meta, are increasingly placing focus on the Metaverse, and smaller brands should consider how this will impact the digital world at large. 

The move towards the Metaverse may irrevocably transform how users experience the internet. Businesses should anticipate this impact and pursue marketing opportunities in these landscapes. 

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