There are several compelling reasons to invest in pay-per-click (PPC) marketing. As you're considering which digital platforms to use in your business' marketing, PPC should be a viable option. While PPC is available on several different platforms, the most well known is Google AdWords. These are the ads that appear above organic search results (indicated with a small icon).
Did you know that there are over 3.5 billion searches processed by Google every day? That's a lot of search traffic in one place! So how can your business capture the attention of a target audience right when they're searching for your product or service?
The answer is pay-per-click advertising, also known as PPC.
PPC is a great way for businesses to cut through the clutter online and get in front of potential customers right when they're searching for them. Whether you own a small or large business, PPC can be an effective online marketing tool for gaining customers.