Pay-per-click advertising, also known as PPC, is popular among small businesses who want to increase their brand awareness and sales. There are many advantages, as well as some disadvantages when it comes to PPC. The most important thing is to make sure you have the time and resources to dedicate to a PPC strategy in order for it to be effective.
There are several compelling reasons to invest in pay-per-click (PPC) marketing. As you're considering which digital platforms to use in your business' marketing, PPC should be a viable option. While PPC is available on several different platforms, the most well known is Google AdWords. These are the ads that appear above organic search results (indicated with a small icon).
Did you know that there are over 3.5 billion searches processed by Google every day? That's a lot of search traffic in one place! So how can your business capture the attention of a target audience right when they're searching for your product or service?
The answer is pay-per-click advertising, also known as PPC.
PPC is a great way for businesses to cut through the clutter online and get in front of potential customers right when they're searching for them. Whether you own a small or large business, PPC can be an effective online marketing tool for gaining customers.