There are several compelling reasons to invest in pay-per-click (PPC) marketing. As you're considering which digital platforms to use in your business' marketing, PPC should be a viable option. While PPC is available on several different platforms, the most well known is Google AdWords. These are the ads that appear above organic search results (indicated with a small icon).
There are some awesome benefits to using PPC as a part of your marketing strategy.
1. If your SEO is struggling, you can pay to show up above your competitor's organic results.
2. You can drive your audience to specific landing pages.
3. The audience tends to be more qualified due to selective targeting.
4. You can bid on the keywords you know will drive traffic.
5. You can track how well your ads are doing and make periodic adjustments.
6. You can bid on mobile or desktop clicks.
Interested in implementing a PPC strategy, but don't know where to start? Give us a call today!