Have you ever wondered why your website isn't getting your desired ranking on Google? For web developers, marketers, and business owners, the best practices of SEO (search engine optimization) are usually well-understood — it's been a constant in the industry for over two decades. However, just as there are best practices, there are worst practices that shouldn't be ignored either. Very common mistakes, that can easily go unnoticed, may be the cause of low search engine rankings. Read on for four of the most common SEO errors that we see regularly.
Over time, there has been a shift online. The almighty algorithm has become king, influencing the way developers build, creatives design, and copywriters write. Google, the world’s most popular search engine and manipulator of “the algorithm”, can be frustratingly vague on what the algorithm likes and dislikes. Marketing and SEO experts are forever trying to cater to the whims of the algorithm in order to keep their websites in good standing and visible online.
While pleasing the algorithm is a necessary part of the game, at the end of the day, humans are who will ultimately be buying from you so your content should speak to them, not just algorithms.
Both search engine optimization (SEO) and pay-per-click (PPC) are excellent tools on their own, but when combined they really complement and even enhance each other’s strategy.
When it comes to website design, Google doesn’t judge a book by its cover. A website may be beautiful, but is it functional? Does your website drive visitors to take action by filling out a contact form, scheduling an appointment, or calling your office? If the answer is no, then you should consider partnering with an SEO agency to design your next website.
There are many components involved in a successful search engine optimization (SEO) strategy which can make it seem like a huge moving target at times. Search engines like Google take into account many different things when determining a website’s ranking, including things like a website’s front-end content, back-end meta data, competition, and the search queries that consumers are using to search for your products and services.
A strong local presence is essential to small businesses that operate on a regional level. By focusing on local SEO, you can prioritize appearing on search engine results pages (SERPs) in a specific location instead of nationally. If your business goal is to dominate a specific market in a certain area, local search engine optimization should be an important piece of your marketing strategy.
Local SEO has become even more essential in the last decade with so many consumers armed with mobile and tablet devices. Consumers are looking for businesses when they're on the go. In fact, Google estimates that 35% of all search traffic is local and proximity is one of the three major ranking signals for search results.
If you're trying to improve your business's local SEO, here are our top 5 tips:
Algorithms get a bad rep in the world of search engine optimization. The negative connotation comes from the thousands of changes that Google makes every year, some officially announced and others not. In reality, algorithms are set to make sure that websites are providing a user-friendly experience and relevant content since Google wants to provide the best results for every search a user enters.
Algorithm changes can affect the following things:
In the marketing world, the terms SEO and SEM are thrown around a lot. And sometimes, they are used interchangeably. But the truth is they are different. SEO stands for search engine optimization and SEM stands for search engine marketing.
SEO is all about driving visitors to your website organically through a search engine (Google, Bing, etc.). The goal is to get your website to appear higher in search results. In this case, higher actually means a smaller number. If you rank the highest on Google your rank is 1. Generally, there are 10 results per page of Google, so showing up 11 would put your website on the second page and therefore greatly reducing visibility.
In the ever-growing social media and digital world, consumer options are endless. Customers have a myriad of options to purchase a single product – a small brick and mortar store, large chain store, online retailer, etc. So how do they make this decision?
Many times, it has to do with reviews. A 2018 study indicated that 88% of consumers do research before they make a purchase either online or in-store. Reviews are a big piece of this research. For a lot of consumers, reviews are a way to try before you buy. Other people have used the product or service and have already given a report on it. This is especially important for people who buy online.