Inevitably, in almost every Google Search, there's a listing for Yelp, Angie's List, or some other directory website. On average, there are 145 million unique monthly Yelp users, so it's safe to say these sites are getting some traffic! These websites continue to creep higher and higher in search results. So why does this matter and what should you be aware of?
You often hear the term SEO, but what does this acronum stand for? What does it really mean? And why is it important to your marketing plan? We're here to explain!
First things first: SEO stands for Search Engine Optimization. It's the process of affecting the online visibility of a website in a search engine's unpaid results. The higher a web page is ranked in a search result, the more likely it is to be clicked on by a user. When interpreting SEO data, think of it like a golf score card -- the lower the number the better.
Example: If a page on your site ranks 3 on a certain keyword, that means it was the third-highest organic listing in the search query.
Google has always said that "high-quality content" plays a role in a website's rank in search engine results, but they've only recently shed some light on what exactly that means. With the release of a guide aimed at helping Google's internal content creators, Google has shared some top tips for creating high-quality web content. In this post, we dive into a few of the tips Google shared in their Developer Documentation Style Guide.
Everyone wants to be #1 — on Google, that is. When your website is ranked high in search engine results, the usual result is more visits to your website. But how does one get to the top? That, my friends, is the age old marketing question that every marketer out there is trying to solve. The good news is there are some tried and true ways to do it. Some are more labor intensive and/or expensive than others, but there are also some simple tasks you can do right now that will help to improve your website's rankings.
By now, you've probably heard about the impending "Mobilegeddon" that will be happening on April 21st. It sounds a bit ominous but, trust us, it's not as bad as you think. Let us catch you up. In February, Google announced that it would begin using mobile-friendliness as a ranking signal for the search engine, meaning that mobile-friendly websites would appear higher in search results.