Writing blog posts can be a nightmare for some people. But blogging can prove to be very useful for your business’s SEO which in turn helps bring customers to your website. So how do you write a blog post and what can you write about?
To write a blog post, first nail down a relevant topic. Usually, this topic has to have a hook for the reader, something that they need to know or an answer to an important question. Potential customers are visiting your website to learn more about the product or service you offer. In this case, writing about common problems or questions in your industry can prove to be an interesting read. For example, an HVAC company may want to write a blog about the best time to get annual maintenance. You are a professional in your industry so write about what you know and your experiences. You can even include an interesting story that will keep readers engaged. Most importantly, make sure you’re providing value for your readers.
Once you settle on your topic, you can start writing. In many cases, a reader will make up their mind if they want to keep reading your article before they have come to the conclusion of the first paragraph. Your first line should hook the reader. You don’t need to have every piece of information in your first two sentences but readers should have a general idea of what they are reading before the first paragraph ends.
Once you're in the body of your blog post, make sure you aren’t using up space to make your article seem longer. Sometimes a short blog post is best and exactly what readers are looking for. Don’t be discouraged if you don’t think you have enough to write about. As long as you have your professional insight, you have all the information you need for your blog
By the end of your blog post, readers should feel informed and have their questions answered. By positioning yourself as an industry expert and offering value to your readers, you can keep people coming back to your blog for more information and potentially turn them into successful leads for your business.