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Blog | Richmond Marketing Agency

instagram stories

 

Instagram stories are becoming more and more popular by every type of business. It is a more personal way to engage with your followers. Below, we will explain 5 different types of Instagram stories that work with any type or size of business. These stories highlight key, personal components of your business and allow your customers and followers to engage with your brand.

 

facebook success

Facebook has been around now for 15 years. Throughout those years, it has managed to retain its ranking as one of the most popular social media platforms and continues to boast the most daily visitors of any other social media platform. Studies have shown that Facebook is accessed on average 8 times a day. This is more than Instagram (6), Twitter (5), and Facebook Messenger (3). On top of that, most Facebook users are incredibly loyal — averaging 35 minutes per day on the platform.

One of the biggest reasons why Facebook has been so popular among brands is due to its enormous audience (over two billion active users!). If your business is wanting to advertise to a certain audience, it’s safe to say that audience is present on Facebook.

social media calendar

Social media can be one of the most useful tools when it comes to marketing. Billions of users around the world come together on a variety of platforms to share thoughts, memories, news, products, and more! Facebook, Instagram, Twitter, and LinkedIn are all places to share information with the audience you are trying to reach. If you are an individual or business looking for more engagement on these platforms, the information below may come in handy for you.

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Posting on your social media platforms is a great way to spread the word about your company, what you offer, any specials you may be running, etc. But why is it important to create content and post often? Great question.

Social media content helps your business curate an online audience who may engage by liking, sharing, or even commenting on your post. In order to create quality content, you need to have a purpose or a message you are trying to get across. Start by brainstorming and creating a content calendar — this way you'll be able to plan out some posts in advance and see exactly what type of content you will be sharing. If you're stumped on what type of content to post on social media, find things that relate to your brand and mission. Stay on top of current events, holidays, and make sure your content is geared towards supporting your message.

linkedin vocab

A company LinkedIn page is a great way to increase credibility and share updates with other companies, your target audience, and job seekers. When adding LinkedIn to your social media footprint, it's helpful to know the different terminology that is often used on the platform. Let's dive into a few different terms you may find as you navigate your company's LinkedIn page. 

facebook

When it comes to social media, it’s no surprise that each platform has its own set of terms and trackable metrics. We wanted to give you an overview of key terms to know within Facebook. This glossary does not by any means cover all the major terms within Facebook – just the ones we look at in our Facebook reporting. Also, these terms apply to organic Facebook – we’ll dive in to Facebook Advertising at another time!

So without further ado…

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Got a minute? Check out our quick update on what's happening in the industry.

Instagram
Instagram recently rolled out a "nametag" feature — essentially a QR code that users can scan to instantly find and follow an account. If it sounds familiar, it's because Snapchat has been utilizing this feature for some time. Instagram allows you to customize your nametag with colors and emojis to make it more personalized. 

Our Take: While it seems like an easy way to share your handle, the feature seems redundant to the search feature that already exists. This is just a prettier, more customizable way to find someone or have someone find you. It's another move on Instagram's part to foster community and connection on their platform. 

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Got a minute? Check out our quick update on what's happening in the industry. 

Google+
After many years of unsuccessful growth, Google is shutting down their social network platform Google+. The news came after the discovery of data threat that left Google+ users' profile data exposed. 

Our Take: This move won't affect many people, because not many people were using Google+ as a social platform. If you were using Google+, you may want to check any accounts that were connected to the platform to make sure they are secure. 

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LinkedIn is one of the best tools for making B2B connections. It is the most popular social network with Fortune 500 CEOs and 79% of B2B marketers use LinkedIn for lead generation. However, simply having a LinkedIn profile is no longer enough. You need to stand out among the masses. 

Here are 3 tips for completing your LinkedIn profile and being seen:

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A recent report found that customers are more loyal to companies that are transparent on social media. In fact, customers reportedly expect a higher level of transparency from businesses than they do from other people on social media, including politicians, friends, and even themselves. So what exactly is transparency?

According to those who participated in the survey, 59% said transparency means being open, 53% said it means being clear, and 49% claimed it meant being honest. These three qualities mean so much to customers that 89% stated they'd be willing to stick with a company even after a bad experience if the company was open, clear, and honest about the incident. 

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