.

Blog | Richmond Marketing Agency

social media marketing

Social media marketing is a powerful way for businesses to tell their story, grow and connect with their audience and stay top of mind with consumers. With over 200 million social media users across the United States, your social media presence is an impactful extension of your brand.

Here are 6 tips for building your social media presence to get the most out of your social media marketing strategy:

blog social media jan 21

The amount of content available to consumers is ever increasing. Not only in the number of social media platforms available for you to connect with your consumers, but also the increase in competition of more and more businesses hoping to engage with customers this way. Here are 4 tips to help your content stand out above the rest:

community management

Community management is the process of building an authentic community among a business’s customers, employees, and partners through various types of interaction. The purpose of community management is to grow your audience, network, and engagement levels. This helps your brand keep its voice and tone consistent across all social channels.

social media stories

The concept of "My Story" started a few years ago when Snapchat started the story concept. Ever since then, other platforms like Facebook, Instagram, and even YouTube, have done the same. While stories started off as a feature mainly used by individuals, that has changed. Companies have found a purpose for stories, including keeping their customers engaged and connected outside of their normal organic postings. 

Some of the benefits of using stories for business include:

  • Increased brand awareness
  • Constant engagement with followers
  • Cost-effectiveness
  • Increased traffic to your web  page
  • Opportunity to reach younger audiences

social media by generation

It's no secret that we live in a digital world. This has become even more obvious over the past few months as businesses and consumers alike have transitioned to a more virtual way of life. While it has always been important for your business to be visible on social media, it has become imperative during these times of social distancing. 

A recent survey of 1000 consumers and 500 businesses showcased the influential role that social media plays in consumers' buying decisions. Interestingly, the report showed a wide variance in social media platform preference among different generations. This is why it is so important to make sure you're optimizing your social media presence on the platform your target audience uses. The flashiest TikTok video is not likely to reach your Baby Boomer customer. 

social media sizing

When using social media, it’s important to make sure you are sizing your images specific to the platform, whether that is Facebook, LinkedIn, Instagram, or Twitter. These platforms utilize images the most and strongly favor them over other types of content. Ensuring that your images are the correct dimensions for each specific platform can be a challenge. Image requirements can depend on the type of device it will be used on andwhere it will be shared which creates a lot of variation in sizes. Beyond dimensions, it’s also best to use file types such as jpeg or png when uploading images. To help navigate you through this confusion, we’ve created a super simple guide to find all of the social sizing in one place!

instagram stories

 

Instagram stories are becoming more and more popular by every type of business. It is a more personal way to engage with your followers. Below, we will explain 5 different types of Instagram stories that work with any type or size of business. These stories highlight key, personal components of your business and allow your customers and followers to engage with your brand.

 

facebook success

Facebook has been around now for 15 years. Throughout those years, it has managed to retain its ranking as one of the most popular social media platforms and continues to boast the most daily visitors of any other social media platform. Studies have shown that Facebook is accessed on average 8 times a day. This is more than Instagram (6), Twitter (5), and Facebook Messenger (3). On top of that, most Facebook users are incredibly loyal — averaging 35 minutes per day on the platform.

One of the biggest reasons why Facebook has been so popular among brands is due to its enormous audience (over two billion active users!). If your business is wanting to advertise to a certain audience, it’s safe to say that audience is present on Facebook.

social media calendar

Social media can be one of the most useful tools when it comes to marketing. Billions of users around the world come together on a variety of platforms to share thoughts, memories, news, products, and more! Facebook, Instagram, Twitter, and LinkedIn are all places to share information with the audience you are trying to reach. If you are an individual or business looking for more engagement on these platforms, the information below may come in handy for you.

iamsherise SFP95g4WGFA unsplash 1 1

Posting on your social media platforms is a great way to spread the word about your company, what you offer, any specials you may be running, etc. But why is it important to create content and post often? Great question.

Social media content helps your business curate an online audience who may engage by liking, sharing, or even commenting on your post. In order to create quality content, you need to have a purpose or a message you are trying to get across. Start by brainstorming and creating a content calendar — this way you'll be able to plan out some posts in advance and see exactly what type of content you will be sharing. If you're stumped on what type of content to post on social media, find things that relate to your brand and mission. Stay on top of current events, holidays, and make sure your content is geared towards supporting your message.

Like what you read? Want to see more blog posts?

Return to Blog

 

Have a marketing question? Want to talk?

Contact Us

measurably different®