Community management is the process of building an authentic community among a business’s customers, employees, and partners through various types of interaction. The purpose of community management is to grow your audience, network, and engagement levels. This helps your brand keep its voice and tone consistent across all social channels.
Now how do you do this successfully? First, you'll want to identify your target audience. This helps you know who you're speaking to, how to tailor your content to them, and how to initiate conversation. You'll want to follow, engage, and interact with followers and potential new followers to increase your growth. Second, you will need to determine what your goals are. For example, you may want to focus on growth with followers and engagement levels. You could also increase brand awareness, boost sales and goals, and drive traffic to your site. Third, you want to make sure you are staying up to date by engaging and interacting with your audience. By engaging with your current and potential followers, you are showing them you care about their comments.
When you're building your brand, it's not enough to simply talk at your audience. With community management, you can talk with your audience. Community management is a great tool to use, in more ways than one, if you are trying to grow your social platforms.