The concept of "My Story" started a few years ago when Snapchat started the story concept. Ever since then, other platforms like Facebook, Instagram, and even YouTube, have done the same. While stories started off as a feature mainly used by individuals, that has changed. Companies have found a purpose for stories, including keeping their customers engaged and connected outside of their normal organic postings. 

Some of the benefits of using stories for business include:

• Increased brand awareness
• Constant engagement with followers
• Cost-effectiveness
• Increased traffic to your web  page
• Opportunity to reach younger audiences

Each of these benefits can help increase following and engagement levels on social media. Another great thing about stories is that many platforms offer a plethora of options to use in them from geolocation stickers to countdown clocks. Adding a poll, countdown clock, swipe up link, or question box all are additional story features that can further drive engagement with your customers. 

Social media stories can be a great option for some companies who are looking to grow their following on certain platforms and increase their engagement!