We asked Mackenzie, one of our senior account managers, some marketing questions. Here's what she had to say...
1. What aspect of marketing do you think businesses should pay more attention to?
What the data is telling them! Every marketing campaign or strategy should have data to support its success. If you aren't analyzing the data, you could be throwing money at campaigns and strategies that aren't working for you. By looking at the data, you can refine the strategy and have a more successful outcome.
2. What do you consider to be the biggest challenge for today's businesses?
Cutting through the clutter! There is a lot of competition in the market, but with a strong and consistent marketing strategy in place you can set yourself up for success.
3. Where do most people go wrong with their marketing?
Not having solid goals in place before launching their marketing strategy. There are so many avenues you can take with marketing. Understanding your goals will help you choose which avenue makes the most sense for your brand and, ultimately, allow you to get a good ROI!
4. What is the coolest marketing trend you've seen lately?
Video has been a growing platform for the past few years, but just recently we've really seen video explode. It's been cool to see video evolve into what it is today for businesses! There are so many different types of videos, and a variety of styles you can utilize. It's really a great way to get in front of an audience and hold their attention.
5. What's your favorite thing about working in the marketing industry?
My favorite part of working in the marketing industry is that no two businesses are the same. We have the ability to put our marketing expertise to work for our cilents and devleop a marketing strategy that is unique to their business. There is no one-size-fits-all approach, so it makes each and every day different — which I love!