We asked Shelby, one of our account managers, some marketing questions. Here's what she had to say....
1. What’s one thing you think every business should know about marketing?
The importance of consistent branding. Connecting with consumers is challenging enough without confusing them or losing your business’ identity. Your brand should remain clear and consistent across all marketing efforts to establish a strong and recognizable presence in the industry and community.
2. What do you consider to be the biggest challenge for today’s businesses?
Holding on to a targeted audience’s attention. There is so much noise to cut through in today’s market and it is highly likely that consumers are experiencing multiple marketing efforts across multiple channels simultaneously. Being able to capture a consumer’s attention and hold on to it, therefore creating a conversion for your business, is what ultimately makes all the difference.
3. Where do most people go wrong with their marketing?
Not implementing a plan. Throwing spaghetti to a wall and hoping it sticks with marketing ends up being a huge waste of time, effort, and resources. Having a thorough, well thought out plan with an execution strategy not only leads to desirable results but can also lead to data insights, proof of concept, and other meaningful takeaways that can further improve marketing efforts.
4. What’s the coolest marketing trend you’ve seen lately?
I am fascinated by re-targeting ads. The ability to hone in on your audience who is most likely to convert again and again is an incredible way to optimize your targeted audience. Knowing these consumers are already interested in your product or business need less encouragement than someone who is completely unfamiliar with you, creating space for much higher conversion impact.
5. What’s your favorite thing about working in the marketing industry?
I thoroughly enjoy seeing a client’s marketing efforts come to fruition in my personal day to day life. Whether it be driving by a billboard, seeing a commercial or Google Ad on a search result; knowing that their efforts are clearly working while I am not wearing my marketing hat is always a rewarding moment for me.