Take a look at your website. Do the words "outdated" or "confusing" come to mind? Are you unhappy with the general look and feel of your website? If so, it might be time for a website makeover. At Addison Clark, we typically recommend refreshing your website's design and content every three years to ensure relevancy and an optimal user experience. This might feel overwhelming at first, especially if you have a large website with several interior pages. If you don't know where to start, here are four things to consider:
An effective website has concise verbiage, cohesive branding, and an intuitive navigation that drives visitors to take action. If you haven’t changed anything about your website in the last year it’s time for an update. Here a few considerations to make while cleaning up your website.
In an increasingly on-demand world with a need for instant gratification, live chat has almost become the norm on websites. According to SuperOffice, "41% of customers expect live chat on your website."
One reason to have a chat feature on your website is ease of communication. Consumers like to communicate on their own terms. Some may prefer a phone call or email, but increasingly, consumers like using chat. If a customer can't get a quick response from a brand, their loyalty is likely to dwindle. Imagine wanting to ask a simple question, but having to pick up the phone and wait on hold for 20 minutes. Most users would hang up and head to a competitor's website.
Are you in need of a new website? Whether you are starting a new business or need to give your current website a facelift, it is important to have a solid plan in place before starting the website design process. Here are a few important aspects to think about when it comes to website design and development.
“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. – Don Norman
One of the most effective ways companies can differentiate themselves from competitors is not through pricing strategies or product innovation, but through a unique and seamless user experience. The user experience begins from the moment a customer first encounters a product or service and continues through the journey of acquiring, using, and maintaining a product. Whether through online banking, scheduling an appointment, or searching for local services, user experience is an essential component in the creation and execution of digital marketing strategies.
User Experience (UX) Design is the process designers use to create this seamless experience. It is user-centric and relies on a deep understanding of a customer - what motivates them, what their values are, their limitations, and more. By thinking like the customer, companies can deliver an experience that builds and maintains a loyal customer base and sets them apart from competitors.
There are several reasons to incorporate UX design as part of your digital marketing strategy.
As a business, it is important to consider the user experience of your digital channels. Even if you think they look great, consider them from a consumer's point of view. This will give you a better understanding of what the average person sees when they land on your website.
Here are four things to consider when thinking about online user experience:
By now, you've likely heard of the importance of a mobile-friendly website. We've published a few blog posts about it here as well. However, just because you have a mobile-friendly website doesn't mean the experience is perfect.
Do you remember the last time you landed on a website that took a long time to load? You may even remember the exact website, because it can be frustrating. Website speed is something the average person doesn't think about until they have to wait one second too long for a site to load. Even companies sometimes underestimate the importance of site speed, pushing it to the back burner after a website is built. It's time to give website speed its due!
A slow site speed will negatively impact the user's experience, leading to higher bounce rates and fewer conversions. Google places such high emphasis on site speed that they will even demote a site in search engine results if it takes too long to load. This can make it hard for potential consumers to even discover your website. Google recently published an article about with four ways you can optimize the images on your website to improve site speed, but we want to go a step further.
So you've decided it's time for a new website. Now what?
The decision to upgrade your website is a big one. It requires time, money, and energy. So what should you expect during the process? We break down our process for you below!
Step 1: Design
This is the fun part. You'll likely talk about color schemes, function, special features (like e-commerce), graphics, videos, and the overall look. We always recommend coming to the meeting with a few examples of websites you love. After that meeting, the creative team takes some time to bring your vision to life in 2D.
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