Are you in need of a new website? Whether you are starting a new business or need to give your current website a facelift, it is important to have a solid plan in place before starting the website design process. Here are a few important aspects to think about when it comes to website design and development.
“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. – Don Norman
One of the most effective ways companies can differentiate themselves from competitors is not through pricing strategies or product innovation, but through a unique and seamless user experience. The user experience begins from the moment a customer first encounters a product or service and continues through the journey of acquiring, using, and maintaining a product. Whether through online banking, scheduling an appointment, or searching for local services, user experience is an essential component in the creation and execution of digital marketing strategies.
User Experience (UX) Design is the process designers use to create this seamless experience. It is user-centric and relies on a deep understanding of a customer - what motivates them, what their values are, their limitations, and more. By thinking like the customer, companies can deliver an experience that builds and maintains a loyal customer base and sets them apart from competitors.
There are several reasons to incorporate UX design as part of your digital marketing strategy.
As a business, it is important to consider the user experience of your digital channels. Even if you think they look great, consider them from a consumer's point of view. This will give you a better understanding of what the average person sees when they land on your website.
Here are four things to consider when thinking about online user experience:
Do you remember the last time you landed on a website that took a long time to load? You may even remember the exact website, because it can be frustrating. Website speed is something the average person doesn't think about until they have to wait one second too long for a site to load. Even companies sometimes underestimate the importance of site speed, pushing it to the back burner after a website is built. It's time to give website speed its due!
A slow site speed will negatively impact the user's experience, leading to higher bounce rates and fewer conversions. Google places such high emphasis on site speed that they will even demote a site in search engine results if it takes too long to load. This can make it hard for potential consumers to even discover your website. Google recently published an article about with four ways you can optimize the images on your website to improve site speed, but we want to go a step further.
So you've decided it's time for a new website. Now what?
The decision to upgrade your website is a big one. It requires time, money, and energy. So what should you expect during the process? We break down our process for you below!
Step 1: Design
This is the fun part. You'll likely talk about color schemes, function, special features (like e-commerce), graphics, videos, and the overall look. We always recommend coming to the meeting with a few examples of websites you love. After that meeting, the creative team takes some time to bring your vision to life in 2D.
It's no secret that the world has gone increasingly mobile in the past few years. When it comes to B2B organizations, mobile drives an average of over 40% of revenue — that's how critical a person's digital experience is!
Today's consumers aren't comparing you to other businesses in your industry — they're comparing you to the best digital experiences they've ever had. B2B buyers are no exception.
Mobile now plays a critical role in the B2B customer journey. In fact, 50% of B2B search queries today are made on smartphones. BCG expects that figure to grow to 70% by 2020.
It’s a New Year – and sure as the sun will rise in the east and set in the west, new marketing trends will emerge that you need to know. This is especially true when it comes to mobile marketing.
Here are a couple of stats for you:
The Internet is a prevalent force in our society today. We perform so many of our daily tasks online -- shopping, communicating, finding information, etc. As the Internet becomes more and more prevalent, having a quality online presence becomes more and more of a necessity. Gone are the days when great web design was a luxury. It is essential that your site's design -- both on a desktop and mobile -- accurately represents your brand and allows your audience to easily connect with you.The look of your website is what makes viewers decide whether to stay or leave. It is often the first impression they'll ever get of your business, so it needs to be great! Unfortunately, there are several common misconceptions about web design that we hear over and over. We've listed them below in hopes of finally setting the record straight.