As a business, it is important to consider the user experience of your digital channels. Even if you think they look great, consider them from a consumer's point of view. This will give you a better understanding of what the average person sees when they land on your website. 

Here are four things to consider when thinking about online user experience:

1. Transform your site. If you're wanting to offer a great user experience to customers, it starts with an exceptional site. Stay on top of the current trends to make your site stand out from the competitors. Remember, consumers have the ability to seek other options quickly should your website not suit their needs. 

2. Consider all devices. This is very important as you want the user's experience to be the same across all digital platforms and devices, such as mobile, desktop, and tablet. If the user experience is not consistent or just clunky to use, consumers may not want to purchase your products or services. 

3. Focus on customer behavior. By analyzing the appropriate data, you can hone in on specific behaviors. For example, maybe you notice that visitors to your site tend to click the phone number most often. By knowing this customer preference, you can be sure to make the phone number prominent and readily available. 

4. Remember that data drives the experience. These days, everything is tracked through analytics and analysis. By actively tracking and transforming your digital platforms based on consumer trends, you are setting your business up for more success. Individualized products and services need to be at the forefront for every successful business. 

By keeping a strong focus on the user experience through data analysis, consumer trends, and analytics, you can maintain your current customer base as well as attract new potential customers.