It's no secret that the world has gone increasingly mobile in the past few years. When it comes to B2B organizations, mobile drives an average of over 40% of revenue — that's how critical a person's digital experience is!
Today's consumers aren't comparing you to other businesses in your industry — they're comparing you to the best digital experiences they've ever had. B2B buyers are no exception.
Mobile now plays a critical role in the B2B customer journey. In fact, 50% of B2B search queries today are made on smartphones. BCG expects that figure to grow to 70% by 2020.
B2B buyers are becoming savvier with technology, using mobile for work, and multitasking across multiple screens. They are also no longer tethered to a desk. The B2B buyer is more likely to work from home or stay productive on mobile while commuting and traveling.
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