Blog
So you've decided it's time for a new website. Now what?
The decision to upgrade your website is a big one. It requires time, money, and energy. So what should you expect during the process? We break down our process for you below!
Step 1: Design
This is the fun part. You'll likely talk about color schemes, function, special features (like e-commerce), graphics, videos, and the overall look. We always recommend coming to the meeting with a few examples of websites you love. After that meeting, the creative team takes some time to bring your vision to life in 2D.
It's no secret that the world has gone increasingly mobile in the past few years. When it comes to B2B organizations, mobile drives an average of over 40% of revenue — that's how critical a person's digital experience is!
Today's consumers aren't comparing you to other businesses in your industry — they're comparing you to the best digital experiences they've ever had. B2B buyers are no exception.
Mobile now plays a critical role in the B2B customer journey. In fact, 50% of B2B search queries today are made on smartphones. BCG expects that figure to grow to 70% by 2020.
New marketing trends are constantly emerging that you need to know. This is especially true when it comes to mobile marketing.
Here are a couple of stats for you:
- More than half of all consumers use mobile devices for anything they do online.
- The average time spent browsing on a smartphone is 87 hours per month in the U.S.
The Internet is a prevalent force in our society today. We perform so many of our daily tasks online -- shopping, communicating, finding information, etc. As the Internet becomes more and more prevalent, having a quality online presence becomes more and more of a necessity. Gone are the days when great web design was a luxury. It is essential that your site's design -- both on a desktop and mobile -- accurately represents your brand and allows your audience to easily connect with you.The look of your website is what makes viewers decide whether to stay or leave. It is often the first impression they'll ever get of your business, so it needs to be great! Unfortunately, there are several common misconceptions about web design that we hear over and over. We've listed them below in hopes of finally setting the record straight.
Like what you read? Want to see more blog posts?
Have a marketing question? Want to talk?
