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With people watching videos online more than ever before, it only makes sense for businesses to tap into that audience with video content of their own. Social media is one of the biggest platforms for sharing branded video content as these stats prove:

  • Around 100 million hours of video are watched every day on Facebook
  • Views of branded video content have increased by 258% on Facebook between 2016 and 2017
  • A video tweet is 6x more likely to be retweeted on Twitter than a photo tweet.

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Web video has been on the rise for some time now. Brands like it because it is a great way to cut through the clutter of online information. Consumers like it because it is a much easier way to digest content. In 2015, it was reported that adults in the United States watched over five hours of video per day. This stat is expected to be the same in 2019 with the exception that over an hour of that time will be spent watching web video on a mobile device. 

One particular area where video is extremely effective is online shopping. New data from Google reveals that more consumers are turning to video to research products before they buy them. Savvy shoppers have always looked for more information about the products they're shopping for and, these days, they're turning to web video to find it. Whether they're just browsing, looking for product reviews, or trying to learn how to use a product, video offers the content they need in an easy-to-digest format.

 

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You hear all the time how important video is becoming for your business. Whether it is how-to’s, message from the president or other types of videos, it feels like everyone is doing them.

Well, it feels like that because everyone is doing video! Once you decide to dive into the world of video marketing there are a lot of factors to consider – what message to do you want to put out there, where will you shoot the video, and who is going to be in it?

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We know you hear it all the time, but it's the truth: Video marketing should be a part of your business strategy. Here are some quick stats for you:

  • More than 500 million hours of videos are watched on YouTube every day.
  • 55% of people consume videos thoroughly — the highest amount for all types of content.
  • 4x as many consumers would rather watch a video about a product than reading about it.
  • And perhaps most importantly — companies who use videos in their marketing grow revenue 49% faster year-over-year than those who don't.

Ultimately, video has been shown to increase ROI, which is the biggest reason that your business needs video marketing. We've come up with a helpful list of types of videos to get you started!

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