With video being hyped as the new “it” marketing thing, you have probably thought about or even started to make some videos for your company. But what should you actually do with your videos?
Adding video to your website is a no brainer. Whether it’s an "About Us"-style video that can go on your team page, or a how-to video that could live in a resources section, having video on your website is important. It’s also pretty obvious that your videos should be added to your YouTube channel (or another video hosting platform).
Did you know that 66% of people say that video is their number one source of information? Knowing that, it's no surprise that most brands are incorporating video into their marketing strategy. If your business is starting to dive into the video marketing sphere, here are four things to consider before you get too far in the planning process.
1. Who is the audience for your videos?
Before adding video to your strategy, you need to understand your audience. Once you know who you're targeting your videos to, you'll be ready to take the next steps in the planning process.
In light of canceled marketing events and less face-to-face interactions, utilizing video messaging is a great way for you to connect with your customer base during this time. Consumers crave authenticity and even more so during times of uncertainty. Video is a way to speak directly with your customers, share a genuine message, and keep your business top of mind. Luckily, video doesn't have to be intimidating or involve costly production sessions. If you have extra time on your hands these days, now is a great opportunity to work on your video presence.
YouTube is a social media platform that is designed for viewing video content. It essentially acts as a search engine, like Google, for videos and is the third most visited website worldwide! With the explosion of online video, YouTube provides a way for you to offer timely video content to your audience, as well as reach new potential customers. While you've most likely used YouTube in your everyday life, there are ways you can turn the platform into an asset for your business as well. Every business can benefit differently from having a YouTube channel and keeping it up-to-date, but here are a few of the main benefits:
The future is video-centric, and the future has arrived. It’s no secret that marketing strategies have moved toward fast, easy, and entertaining ways to optimize user-experience. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is an important part of their strategy. Some of you may be wondering if this promotional tool is worth all the hype. Here are 8 reasons why we say YES, it’s worth it!
With people watching videos online more than ever before, it only makes sense for businesses to tap into that audience with video content of their own. Social media is one of the biggest platforms for sharing branded video content as these stats prove:
Web video has been on the rise for some time now. Brands like it because it is a great way to cut through the clutter of online information. Consumers like it because it is a much easier way to digest content. In 2015, it was reported that adults in the United States watched over five hours of video per day. This stat is expected to be the same in 2019 with the exception that over an hour of that time will be spent watching web video on a mobile device.
One particular area where video is extremely effective is online shopping. New data from Google reveals that more consumers are turning to video to research products before they buy them. Savvy shoppers have always looked for more information about the products they're shopping for and, these days, they're turning to web video to find it. Whether they're just browsing, looking for product reviews, or trying to learn how to use a product, video offers the content they need in an easy-to-digest format.
You hear all the time how important video is becoming for your business. Whether it is how-to’s, message from the president or other types of videos, it feels like everyone is doing them.
Well, it feels like that because everyone is doing video! Once you decide to dive into the world of video marketing there are a lot of factors to consider – what message to do you want to put out there, where will you shoot the video, and who is going to be in it?
We know you hear it all the time, but it's the truth: Video marketing should be a part of your business strategy. Here are some quick stats for you:
Ultimately, video has been shown to increase ROI, which is the biggest reason that your business needs video marketing. We've come up with a helpful list of types of videos to get you started!