Marketing Blog | Addison Clark | Richmond, VA

social media video

With people watching videos online more than ever before, it only makes sense for businesses to tap into that audience with video content of their own. Social media is one of the biggest platforms for sharing branded video content as these stats prove:

  • Around 100 million hours of video are watched every day on Facebook
  • Views of branded video content have increased by 258% on Facebook between 2016 and 2017
  • A video tweet is 6x more likely to be retweeted on Twitter than a photo tweet.

Here are a few reasons why you should incorporate video content into your social media:

Videos give you more time and space to get your message across.
If you’ve ever struggled to fit a message into a limited character tweet, you understand how frustrating it can be to communicate an effective message on social media. Videos give you more time and space to convey your message and – better yet – people are more inclined to watch them than to read text.

Videos can drive traffic to your website.
Studies show that 74% of viewers who watched a product explanation video went on to buy that product! Videos with strong calls-to-action can incentivize your viewers to click through to your website or landing page to perform a specific action. You can even go beyond organic posts and use videos in your social media advertising. Video ads tend to outperform text ads on almost all social media platforms.

Videos help increase brand awareness.
As your social media users share and engage with your videos, you’re subsequently building a stronger brand awareness. Video is one of the most shared types of content on social media – especially if it is entertaining. 76% of users said they are likely to share a branded video with their friends if it was entertaining. Shares are a great way to increase your organic reach on social media while making more and more people aware of your products and services.

In conclusion, social media is a great place for businesses to connect with customers through branded video content. Most social channels are optimizing their platforms to allow more video content in users’ feeds and favoring video over other forms of content. If you’re planning to pursue video marketing soon, be sure to check out our other blog posts on video content:

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